登录查看更多内容

How can you avoid the pitfalls of online travel agencies?

由人工智能和领英社区提供技术支持

Online travel agencies (OTAs) are platforms that allow customers to compare and book travel products and services, such as flights, hotels, car rentals, and tours. OTAs can be a valuable source of exposure and revenue for hospitality businesses, but they also come with some challenges and risks. In this article, you will learn how to avoid the pitfalls of OTAs and use them to your advantage.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Bhagwati Lal sharma

Assistant Butler Manager @ Gnosis Hospitality | BBA, Hospitality

1 Understand the OTA landscape

OTAs are not all the same. They have different business models, target markets, commission rates, and contractual terms. Some OTAs are generalists, offering a wide range of travel products and services, while others are specialists, focusing on a specific niche or segment. Some OTAs are global, reaching customers across the world, while others are regional, catering to a local or national audience. Some OTAs are direct, allowing customers to book directly on their platform, while others are indirect, redirecting customers to the supplier's website. As a hospitality manager, you need to understand the OTA landscape and identify the platforms that best suit your business goals, budget, and target market.

添加您的观点

Michael Mushi

Tour operator and tour agency in Arusha Tanzania.
举报内容
Michael Mushi Owner & CEO Michael is a professional Tour Guide and Tour Operator Specialist. With over a decade of successful experience in safaris and wildlife management, specializing in wildlife and trekking techniques, he is incredibly knowledgable and excited to share this with tourists! Michael’s favorite destination is the Ngorongoro Crater because of how spectacularly it was created! Studied in Tanzania and regularly attending national training sessions, showcasing new tour guide trends such as Bush Skills and customer care, he is highly prepared to WOW you on vacation

已翻译

赞

2 Negotiate the best deal

OTAs charge commissions or fees for every booking they generate for your business. These commissions or fees can vary depending on the OTA, the product or service, the season, the market, and the contract. OTAs may also impose certain conditions or requirements on your business, such as rate parity, inventory allocation, cancellation policies, or customer service standards. As a hospitality manager, you need to negotiate the best deal with the OTAs you work with. You need to compare the costs and benefits of different OTAs, and leverage your bargaining power to secure lower commissions, more flexibility, and better visibility.

添加您的观点

Bhagwati Lal sharma

Assistant Butler Manager @ Gnosis Hospitality | BBA, Hospitality
举报内容
Online Travel agents is most popular platform among travelers to make their vacation easier in this area. To avoid their pitfalls travelers need to be very careful while making choice of OTA always. You may find comparable hotel ,resorts and room rates. Make sure whatever is been promised to you while making your vacation booking either verbally or in writing by Online Travel Agent should be written in your travel contract or travel voucher so that you won’t suffer at the time of arrival in Hotel. By doing this you can make sure that whatever promises are made to you Will be delivered promptly and if not than you can claim immediately Traveling is enjoy of our life “life is a pleasure of travel”

已翻译

赞

3 Optimize your OTA presence

OTAs are competitive and dynamic environments. You need to optimize your OTA presence to stand out from the crowd and attract more customers. You need to create compelling and accurate content for your OTA listings, including high-quality photos, videos, descriptions, reviews, and ratings. You need to update your content regularly to reflect any changes or promotions in your business. You need to monitor your OTA performance and feedback, and use analytics and insights to improve your strategies and tactics. You need to respond to customer inquiries and complaints promptly and professionally, and encourage positive reviews and referrals.

添加您的观点

4 Balance your distribution channels

OTAs are not the only way to reach and convert customers. You also have other distribution channels, such as your own website, social media, email marketing, direct sales, referrals, or partnerships. You need to balance your distribution channels to maximize your revenue and minimize your dependence on OTAs. You need to analyze your distribution mix and identify the channels that generate the most bookings, revenue, and profit for your business. You need to invest in your own direct channels, such as your website, and offer incentives and benefits for customers who book directly with you. You need to diversify your indirect channels, such as OTAs, and select the platforms that complement your direct channels and expand your reach.

添加您的观点

5 Align your OTA strategy with your brand identity

OTAs are not just intermediaries between you and your customers. They are also part of your brand identity and reputation. You need to align your OTA strategy with your brand identity and ensure that you deliver a consistent and coherent message across all your touchpoints. You need to communicate your unique selling proposition, values, and personality through your OTA content and interactions. You need to match your OTA offerings and prices with your brand positioning and value proposition. You need to align your OTA policies and standards with your brand promise and expectations.

添加您的观点

6 Keep up with the OTA trends and innovations

OTAs are constantly evolving and innovating to meet the changing needs and preferences of customers and suppliers. You need to keep up with the OTA trends and innovations and adapt your OTA strategy accordingly. You need to stay informed and updated on the latest developments and features of the OTAs you work with, and take advantage of any opportunities or challenges they present. You need to anticipate and respond to the emerging trends and behaviors of the OTA customers, and tailor your OTA content and offers to their needs and wants. You need to explore and experiment with the new technologies and tools that the OTAs introduce, and measure their impact and effectiveness on your business.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Hospitality Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you avoid the pitfalls of online travel agencies?

1

2

3

4

5

6

7

1 Understand the OTA landscape

2 Negotiate the best deal

3 Optimize your OTA presence

4 Balance your distribution channels

5 Align your OTA strategy with your brand identity

6 Keep up with the OTA trends and innovations

7 Here’s what else to consider

Hospitality Management

给文章评分

感谢您的反馈

更多Hospitality Management相关文章

更多相关阅读内容

How can you avoid the pitfalls of online travel agencies?

1

2

3

4

5

6

7

1 Understand the OTA landscape

2 Negotiate the best deal

3 Optimize your OTA presence

4 Balance your distribution channels

5 Align your OTA strategy with your brand identity

6 Keep up with the OTA trends and innovations

7 Here’s what else to consider

Hospitality Management

给文章评分

感谢您的反馈

查看其他技能