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How can you avoid making your copy too wordy?

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Wordiness is a common problem in copywriting that can reduce the clarity, impact, and persuasiveness of your message. Too many words can make your copy boring, confusing, or repetitive, and lose the attention of your readers. How can you avoid making your copy too wordy? Here are some tips to help you write concise and effective copy.

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Vanshita Gupta

IIM Rohtak'26 | 14k+ | Favikon top 2% creator | 1 million+ impressions | Ghostwriter | Content Strategist | Aspiring…
Diana Bernardo

Ghostwriting for product people who want to become thought leaders.
Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author

1 Use active voice

Using active voice instead of passive voice is one of the simplest ways to reduce word count. Active voice means that the subject of the sentence is taking action, whereas passive voice places the subject on the receiving end. For example, compare these two sentences: "Your order was processed by our team" (7 words) and "Our team processed your order" (5 words). The active version is more direct, clear, and captivating, while also saving you two words. Utilize active voice whenever possible unless you want to emphasize the action or the object more than the subject.

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Vanshita Gupta

IIM Rohtak'26 | 14k+ | Favikon top 2% creator | 1 million+ impressions | Ghostwriter | Content Strategist | Aspiring Marketer and Personal Brand Expert | Social Media Strategist |
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To avoid making your copy too wordy, prioritize concise messaging by conveying your message in the fewest words necessary. Eliminate repetitive phrases or information that doesn't add significant value to the message. Prioritize clarity over complexity, making sure the message is easily understood by a broad audience. Avoid unnecessary industry-specific jargon that might confuse readers & utilize short sentences to enhance readability and maintain a smooth flow.

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Jeanette Hurt

Award-Winning Author, Writer, Recipe Developer, and Ghostwriter
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Active voice will usually fix a lot of problems. A good technique to see if your voice isn't active is to see if you can change any sentences with is, was or were and substitute with an active verb.

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2 Cut out filler words

Filler words are words that add little to no meaning to your sentence, but take up space and weaken your message. Common examples include "just," "really," "very," "that," "actually," "basically," and "in order to." For example, compare these two sentences: "We just wanted to let you know that we really appreciate your feedback" (11 words) and "We appreciate your feedback" (4 words). The second sentence is more concise and sincere, saving you seven words. Unless they serve a specific purpose or tone, try to avoid filler words in your copy.

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3 Use short and simple words

To reduce wordiness, opt for short and simple words instead of long and complex ones. Short words are easier to read, understand, and remember, and can make your copy more impactful. Examples of short words include “use” instead of “utilize”, “buy” instead of “purchase”, “help” instead of “assist”, “start” instead of “commence”, and “show” instead of “demonstrate”. For instance, compare these two sentences: "We utilize a variety of methods to demonstrate our commitment to excellence." (10 words) and "We use many ways to show our excellence." (7 words). The second sentence is more direct and confident, saving you three words. Unless you need to use a specific term or jargon, try to use short and simple words in your copy.

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Harpreet Kaur

Personal Brand Consultant | LinkedIn Growth Specialist | Copywriter | Funnel Builder | Elevate your business with targeted lead generation and 3x your revenue in 60 days.
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Grammarly is a browser extension that functions as a writing assistant to check spelling, grammar and, most importantly for this purpose, whether a phrase is too awkward or wordy.

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4 Delete redundant words

Redundant words are words that unnecessarily repeat the same idea or information, making your copy less clear and concise. Common redundant words include "free gift," "end result," "advance warning," "past history," and "future plans." For example, compare the sentence "As a free gift, we will send you a complimentary ebook" (9 words) to the more accurate and appealing sentence, "We will send you a free ebook" (6 words). By deleting redundant words from your copy, unless they serve a specific purpose or tone, you can save yourself some words.

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5 Combine sentences

To avoid wordiness, you can combine sentences that share the same subject, idea, or information, and use punctuation or conjunctions to connect them. This will make your copy more coherent and smooth, and reduce repetition and clutter. For example, rather than saying "You can sign up for our newsletter. You can get exclusive tips and offers," you could say "You can sign up for our newsletter and get exclusive tips and offers." The combined sentence is more concise and compelling, but you may want to separate sentences for emphasis or contrast. Punctuation and conjunctions you can use include commas, semicolons, colons, dashes, "and," "but," "or," and "so."

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6 Revise and edit

The last piece of advice for avoiding wordiness is to revise and edit your copy judiciously. Read it aloud or use Hemingway Editor to spot any unhelpful, vague, or weak words. Ask yourself if the word adds value, supports or enhances your message, and appeals to your audience. If the answer is no, cut it out. If the answer is yes, keep it or exchange it for a better word. Keep refining your copy until you have the most concise and powerful version possible.

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Diana Bernardo

Ghostwriting for product people who want to become thought leaders.
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Writing is cutting words. If you're not cutting 1/5 of your original draft by the time you edit, you probably have more words than you need. Think about each sentence - does it serve a purpose? Each one of them should do so. (If not, cut it out.) - I was going to add this sentence, but it doesn't serve a purpose, does it?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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One thing that I always keep in mind while writing is clarity and authenticity. Bombastic or verbose words sound great in our minds but your copy isn't an English literature paper. It's something that your target audience will spend time reading. Too much of marketing jargon or too many verbose words take away the essence of your copy and the message you are trying to put forth before your audience. So, keep it clear, simple and credible.

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How can you avoid making your copy too wordy?

1

2

3

4

5

6

7

1 Use active voice

2 Cut out filler words

3 Use short and simple words

4 Delete redundant words

5 Combine sentences

6 Revise and edit

7 Here’s what else to consider

Copywriting

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How can you avoid making your copy too wordy?

1

2

3

4

5

6

7

1 Use active voice

2 Cut out filler words

3 Use short and simple words

4 Delete redundant words

5 Combine sentences

6 Revise and edit

7 Here’s what else to consider

Copywriting

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