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How can you avoid content risks?

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Content risks are the potential negative consequences of publishing content that is inaccurate, outdated, irrelevant, offensive, or harmful to your brand reputation, legal compliance, or customer trust. Content risks can damage your credibility, authority, and reputation, as well as expose you to legal liability, regulatory fines, or customer backlash. To avoid content risks, you need to implement a content management strategy that ensures your content is consistent, relevant, accurate, and compliant with your brand guidelines and industry standards. Here are some tips on how to avoid content risks.

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1 Audit your content regularly

One of the best ways to avoid content risks is to audit your content regularly and identify any gaps, errors, inconsistencies, or outdated information that need to be fixed, updated, or removed. A content audit can help you evaluate the quality, performance, and relevance of your content, as well as align it with your business goals, audience needs, and brand voice. You can use tools like Google Analytics, Screaming Frog, or ContentWRX to help you conduct a content audit and generate reports and recommendations.

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Jordan Scheltgen ????

Founder at Cave. | A Social Media Marketing Agency
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Scheduling audits of content to check links, research, and overall arguments is important. But a significant amount of time can be saved by having an editorial standard in place before content is created. The editorial standard handles things such as research thresholds for facts, content voice, and overall Q/A. When this is implemented, it saves you a lot of time on the backend when auditing takes place.

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2 Use a content calendar

Another way to avoid content risks is to use a content calendar to plan, schedule, and manage your content production and distribution. A content calendar can help you organize your content strategy, assign roles and responsibilities, track deadlines and progress, and ensure your content is timely, relevant, and aligned with your marketing campaigns and events. You can use tools like CoSchedule, Trello, or Airtable to create and manage your content calendar and collaborate with your team.

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3 Implement content governance

Content governance is the set of rules, roles, and processes that define how your content is created, approved, published, and maintained. Content governance can help you avoid content risks by ensuring your content is consistent, accurate, compliant, and secure across your channels and platforms. Content governance can also help you establish accountability, quality standards, and best practices for your content team and stakeholders. You can use tools like GatherContent, Acrolinx, or Contentful to implement content governance and streamline your content workflow.

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Reeta Laitiainen

Content Marketing / MSc in Business
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In today's AI-driven era, everything is expected to happen instantly. Amid tight deadlines and customers' high expectations for swift delivery, it's crucial never to overlook the value of an extra set of eyes. What does your content process entail? Do you have another content professional proofread your texts before publishing or sending them to clients? This practice can save you from a lot of trouble. It's important to note that AI tools can certainly help with grammar and spelling, but they aren't foolproof when it comes to understanding context, maintaining brand elements, or evoking the right emotions.

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4 Monitor your content performance

To avoid content risks, you also need to monitor your content performance and measure its impact on your business objectives, audience engagement, and customer satisfaction. Monitoring your content performance can help you identify what works and what doesn't, what needs to be improved or optimized, and what opportunities or challenges you need to address. You can use tools like Google Search Console, Moz, or HubSpot to monitor your content performance and analyze your metrics and insights.

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Luke Hallinan

Senior Product Marketing Manager at Virtuos ????
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A/B testing where possible helps remove the subjectivity that often prevails in content management. Favour data-backed iterations over subjective ones. If you don't have the data then changes should be based on your foundational product marketing documentation such as your value propositions. Ask whether changing the content communicates your core messaging better or not based off of this single source of truth.

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5 Update your content frequently

Finally, to avoid content risks, you need to update your content frequently and ensure it is fresh, relevant, and accurate. Updating your content frequently can help you improve your SEO ranking, increase your traffic and conversions, and maintain your authority and trustworthiness. Updating your content frequently can also help you avoid outdated or inaccurate information, broken links, or technical issues that can harm your user experience and brand reputation. You can use tools like WordPress, Yoast, or SEMrush to update your content frequently and optimize it for SEO.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amber Larkins

Content Marketing Manager | Creative Problem Solver
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Before you publish content make sure it’s reviewed by an SME whose information you trust, especially if it is a topic where you are not an expert. The SME might not be the same as the one who you worked with on the article. If you have a hard deadline and have a question about something you’ve included - when in doubt take it out. If you have time, then get multiple perspectives and try to gain a consensus. You may find that differing viewpoints actually allows you to build a more robust piece of content.

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Suellen Barboza

Global Digital Asset & Product Information Manager | Product Owner | e-Commerce & Content Management Expert
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Understanding user permissions and user groups within your organization's Digital Asset Management (DAM) system is crucial. It ensures data security by limiting access to authorized personnel, streamlines workflows by granting appropriate access promotes efficient collaboration through user grouping, aids in compliance by controlling data access, and adapts seamlessly to organizational growth and evolving needs, making it an essential foundation for robust digital asset management.

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How can you avoid content risks?

1

2

3

4

5

6

1 Audit your content regularly

2 Use a content calendar

3 Implement content governance

4 Monitor your content performance

5 Update your content frequently

6 Here’s what else to consider

Content Management

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感谢您的反馈

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How can you avoid content risks?

1

2

3

4

5

6

1 Audit your content regularly

2 Use a content calendar

3 Implement content governance

4 Monitor your content performance

5 Update your content frequently

6 Here’s what else to consider

Content Management

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感谢您的反馈

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