How can you avoid common crowdfunding campaign design mistakes?

1 Know your audience

The first step to designing a good crowdfunding campaign is to understand who your target backers are, what they want, and how they behave. You need to do some market research and create a buyer persona that reflects your ideal customer. This will help you craft a clear and relevant value proposition, choose the right platform and rewards, and communicate with your audience in a way that resonates with them.

2 Set a realistic goal

Another common mistake is to set a goal that is too high or too low for your project. A high goal can discourage potential backers from pledging, while a low goal can undermine your credibility and make your project look cheap. You need to calculate how much money you actually need to complete your project, cover the platform fees and taxes, and deliver the rewards. You also need to consider the demand and competition for your product or service, and how much you can raise from your existing network and audience.

3 Create a compelling story

Your crowdfunding campaign is not just a sales pitch, it is also a story that showcases your passion, vision, and purpose. You need to create a compelling narrative that explains why you are doing what you are doing, what problem you are solving, how your solution works, and what impact you want to make. You need to use a mix of text, images, and videos to tell your story in an engaging and emotional way, and to demonstrate your credibility and authenticity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?