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How can you audit keywords with research tools?

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Keyword research is a vital part of SEO copywriting, but it's not enough to just find the most popular or relevant terms for your content. You also need to audit your keywords regularly to make sure they are still effective, competitive, and aligned with your goals. In this article, you'll learn how to use some of the best keyword research tools to audit your keywords and optimize your SEO strategy.

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1 Why audit keywords?

Auditing your keywords means analyzing their performance, relevance, and value for your website and your audience. By auditing your keywords, you can identify which ones are driving traffic, conversions, and rankings, and which ones are not. You can also discover new opportunities, gaps, and trends in your niche, and adjust your content accordingly. Auditing your keywords can help you improve your SEO, user experience, and ROI.

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Michelle Pontes

Business Development | Visual Identity | Consulting & Services
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Auditing keywords for performance and relevance is important so it is to consider the dynamic nature of the online landscape. Search trends, user behavior, and industry dynamics can change very quickly. From my perspective, the most challenging aspects of keyword auditing is determining the effectiveness and competitiveness of the keywords accurately. You need to analyse performance metrics, keyword relevance, competition, trends and user intent. And the interpretation of this data can be quite subjective.

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Bhavik Sarkhedi

I Help Founders, C-level Executives and CEOs Increase Online Presence Organically Guaranteed via LinkedIn and SEO | Personal Branding Consultant | SEO Copywriter | Betting on AI | Exited Dad of Ad, Write Right, Taletel |
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Auditing keywords: Without this, the campaign can't start. When I start writing something, it's mandatory to go through the target keywords which prospects are searching for. With the user search intent, seo copywriting is just TRASH. Various tools like SEMrush, ahrefs and Uber Suggest is what I recommend. The pricing structure of Uber Suggest is the best.

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Lyndsay Cambridge

Be Everywhere ?? | Get the global recognition you deserve: content marketing for founders and CEOs | Co-founder of Jammy Digital - an SEO & Content Marketing Agency | Author of the Bestselling Book, Content Fortress
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The first SEO task on your list should always be to audit your keywords. But here are two things people often miss when they do this: - Is the search intent 'off'? We sometimes come across posts ranking for unintended keywords. This happens when the content doesn't match the user's search intent, so users click on the article and hit the backspace button sharpish. It's always a good idea to optimise these pages for more appropriate keywords! - What's on pages 2,3,4, and beyond? Sure, it's nice to see what keywords you're ranking for on page one, but the good stuff is often beyond those pages. See what's ranking on page 2/3/4+. What posts or pages can you easily re-write or optimise to push it further up the SERPs?

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Bhavik Sarkhedi

I Help Founders, C-level Executives and CEOs Increase Online Presence Organically Guaranteed via LinkedIn and SEO | Personal Branding Consultant | SEO Copywriter | Betting on AI | Exited Dad of Ad, Write Right, Taletel |
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Keyword auditing is a crucial aspect of SEO strategy. I typically start by compiling a list of relevant keywords for the business. These might be terms we're currently ranking for, those we aspire to rank for, or even those where our competitors are ranking well. Next, I use keyword research tools such as SEMrush, Ahrefs, or Google Keyword Planner to evaluate the potential of these keywords. These tools can provide information like search volume, competition level, and keyword difficulty. They can also suggest long-tail variations and related keywords. After the research phase, I analyze the data to determine which keywords to prioritize.

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2 How to use Google Search Console

Google Search Console is a free tool that lets you monitor and improve your site's presence in Google search results. One of the features you can use to audit your keywords is the Performance report, which shows you how often your site appears for different queries, how many clicks and impressions you get, and what your average position is. You can use this data to see which keywords are performing well, which ones need improvement, and which ones are missing or irrelevant. You can also compare different time periods, devices, countries, and pages to get more insights.

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Lira Stone

Author, Research Writer, Freelance Writer, Ghostwriter, SEO Expert, Content Strategist, Change Management Consultant
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GSC Quick Start: No... VERY Quick Start. ?First, verify site ownership and upload your sitemap. ?From there, 'Performance' becomes your best friend—analyze queries, clicks, impressions, and click-through rates for insight into your visibility. ?Diagnose potential issues with 'Coverage' and see how Google perceives your site. ?Study mobile revolution by checking 'Mobile Usability' ?Get a backlink profile with the 'Links' report. ?'Core Web Vitals' and 'AMP' are your tickets to optimize UX. ?Need to hide a page? Use 'Removal Request'. ?Last but not least, 'Security & Manual Actions' keeps your site safe and sound.

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3 How to use SEMrush

SEMrush is a paid tool that offers a comprehensive suite of features for keyword research, analysis, and optimization. One of the features you can use to audit your keywords is the Keyword Overview report, which gives you a snapshot of the keyword's volume, difficulty, trend, and SERP features. You can also see the top competitors, related keywords, and questions for each keyword. You can use this data to evaluate the keyword's potential, difficulty, and opportunities for your site. You can also use the Keyword Gap tool to compare your keywords with your competitors and find new ideas.

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Alexis Wisniewski

ROI-focused SEO for B2B brands ?? Crack the code on consistent traffic growth
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SEMrush is one of my favorites. The SERP Analysis section is great for determining the true 'need' behind a keyword, because: A) You get a depersonalized set of organic search results. B) You can see estimated volumes in addition to just rankings. The URL in position #1 isn't always the one winning the most traffic. Since traffic is what I'm really after, that's the metric I really want.

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4 How to use Ahrefs

Ahrefs is another paid tool that provides a wide range of features for keyword research, analysis, and optimization. One of the features you can use to audit your keywords is the Keywords Explorer report, which gives you a detailed breakdown of the keyword's metrics, such as volume, difficulty, clicks, and return rate. You can also see the top pages, SERP features, and keyword ideas for each keyword. You can use this data to assess the keyword's popularity, competition, and intent for your site. You can also use the Site Explorer tool to analyze your site's organic traffic, keywords, and backlinks.

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5 How to use Moz

Moz is another paid tool that offers a variety of features for keyword research, analysis, and optimization. One of the features you can use to audit your keywords is the Keyword Explorer report, which gives you a summary of the keyword's metrics, such as volume, difficulty, opportunity, and potential. You can also see the SERP analysis, related topics, and suggestions for each keyword. You can use this data to measure the keyword's value, difficulty, and relevance for your site. You can also use the Rank Tracker tool to track your site's rankings for your keywords over time.

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6 How to use KWFinder

KWFinder is a paid tool that specializes in finding long-tail keywords with low competition. One of the features you can use to audit your keywords is the Keyword Analysis report, which gives you a overview of the keyword's metrics, such as volume, difficulty, trend, and CPC. You can also see the SERP overview, autocomplete suggestions, and questions for each keyword. You can use this data to find the best long-tail keywords for your site. You can also use the SERPChecker tool to analyze the SERP features, authority, and relevance of your competitors for each keyword.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alexis Wisniewski

ROI-focused SEO for B2B brands ?? Crack the code on consistent traffic growth
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Syllabus.io is a new SEO workspace/platform/tool that—as far as I know—is the only tool really built for modern SEOs. You feed it keywords, and Syllabus pulls a list of URLs winning traffic for those keywords. Then you can organize the webpages themselves into intents/needs and understand what audiences are really trying to find. Game changer for SEO content IMO.

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How can you audit keywords with research tools?

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1 Why audit keywords?

2 How to use Google Search Console

3 How to use SEMrush

4 How to use Ahrefs

5 How to use Moz

6 How to use KWFinder

7 Here’s what else to consider

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