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How can you approach potential referral sources without sounding pushy or salesy?

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As a motivational speaker, you know that referrals are one of the best ways to grow your business and reach new audiences. But how do you ask for them without sounding needy, desperate, or annoying? In this article, you will learn how to approach potential referral sources with confidence, value, and respect. You will discover how to identify who to ask, when to ask, and how to ask for referrals in a way that benefits both you and your source.

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1 Know your ideal referral source

Before you start asking for referrals, you need to have a clear idea of who you want to be referred by. Your ideal referral source is someone who has a strong connection with your target market, who is familiar with your work and your message, and who is willing to endorse you and introduce you to their network. Think of people who have hired you, attended your events, collaborated with you, or given you testimonials. Make a list of these people and rank them by their influence, trust, and relevance.

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Matt Brady

?? Keynote Speaker ?? Firewalking Expert | Curiosity & Impact Driven I turn potential into high performance, fearlessness, & innovation by reducing fear & lowering risk aversion. Book a call to spark your possibilities.
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Something I find works well is to ask the question do you know anyone that could benefit from my services, I would greatly appreciate it if there was some one who you thought could benefit.

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2 Build a genuine relationship

One of the biggest mistakes speakers make when asking for referrals is to treat their sources as transactional contacts, rather than as valuable partners. If you want to get more referrals, you need to build a genuine relationship with your sources, based on mutual respect, appreciation, and support. Don't just reach out to them when you need something, but stay in touch regularly, offer value, share insights, and show interest in their goals and challenges. By doing this, you will establish yourself as a credible and reliable speaker, and your sources will be more likely to refer you.

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Matt Brady

?? Keynote Speaker ?? Firewalking Expert | Curiosity & Impact Driven I turn potential into high performance, fearlessness, & innovation by reducing fear & lowering risk aversion. Book a call to spark your possibilities.
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Also was stay in touch with past clients and also referrals, continue to follow up with them, you never know when the time may be right or things change and now they could really use your services

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3 Offer value first

Another key principle to remember when asking for referrals is to offer value first, before you ask for anything in return. This means that you should not just ask for referrals, but also offer to help your sources in some way. For example, you could offer to share their content, promote their events, introduce them to someone in your network, or give them feedback on their projects. By offering value first, you will show your sources that you are not just looking for a favor, but that you are also willing to contribute to their success.

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Natasa Ilic

Special educator, published author
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Honestly, I've never had to ask anyone for recommendations. The best recommendation is the quality of my work and the best advertising - in the old style, word of mouth. So simple. And in any business, even today, the best method is to keep it simple: do your job to the best of your ability and the rest will follow. And honestly, I've never had to offer someone something in return for recommendations. People would ,,talk around,, that I do quality work because, people are people - they talk, gossip, ask questions, share experiences, and that's how you can find out who does good and quality business and who doesn't.

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4 Ask at the right time

Timing is everything when it comes to asking for referrals. You don't want to ask too soon, when your sources don't know you well enough, or too late, when they have forgotten about you. The best time to ask for referrals is when your sources are most satisfied, impressed, or grateful for your work. This could be right after you deliver a speech, receive a testimonial, or complete a project. At this point, your sources are more likely to be happy with your service, and more open to recommending you to others.

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5 Ask in the right way

When asking for referrals, you should be specific, proactive, and respectful. Explain why you are asking for referrals, and how it will benefit both you and your source. Be clear about what kind of referrals you are looking for, and what kind of results you can deliver. Provide your source with tools and resources to make the referral process easier such as a link to your website, a sample of your speech, or a testimonial video. Finally, ask for permission to follow up and thank your source for their time and support. Following these steps will help you approach potential referral sources without sounding pushy or salesy, allowing you to generate more referrals and grow your motivational speaking business with ease.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you approach potential referral sources without sounding pushy or salesy?

1

2

3

4

5

6

1 Know your ideal referral source

2 Build a genuine relationship

3 Offer value first

4 Ask at the right time

5 Ask in the right way

6 Here’s what else to consider

Motivational Speaking

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How can you approach potential referral sources without sounding pushy or salesy?

1

2

3

4

5

6

1 Know your ideal referral source

2 Build a genuine relationship

3 Offer value first

4 Ask at the right time

5 Ask in the right way

6 Here’s what else to consider

Motivational Speaking

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