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How can you anticipate future communication needs using strategic thinking?

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Communication is a vital skill for any professional, but it can also be challenging to adapt to changing situations, audiences, and goals. How can you use strategic thinking to anticipate your future communication needs and prepare accordingly? In this article, you will learn some tips and techniques to enhance your decision-making process and communicate more effectively.

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Randy Burns

Chief Administrative & Sustainability Officer at O-I Glass, Inc. Sustainability | Communications | Government &…

1 What is strategic thinking?

Strategic thinking is a way of thinking that involves analyzing the current situation, envisioning the desired future, and identifying the best actions to achieve it. It also involves considering the potential risks, opportunities, and implications of your decisions. Strategic thinking helps you to align your communication with your purpose, values, and objectives, and to create a coherent and consistent message.

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Randy Burns

Chief Administrative & Sustainability Officer at O-I Glass, Inc. Sustainability | Communications | Government & Public Affairs
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As humans, we generally are not particularly good at predicting the future or outcomes. Strategic thinking is a structured way, among other things, to help bring some discipline to our predictive ability. In the communications arena, the essence of the work is to predict what needs to be true in the words, visuals, and structure of the message to have the intended effect on an audience.

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2 Why is strategic thinking important for communication?

Strategic thinking is essential for effective communication. It enables you to comprehend your audience and their needs, expectations, and preferences, as well as choose the most suitable channel, medium, and format for your message. Additionally, it allows you to craft a clear, concise, and convincing message that conveys your main point and supports it with evidence and logic. Furthermore, it helps you anticipate the possible reactions, questions, and feedback from your audience and prepare your responses. Ultimately, it enables you to evaluate the effectiveness of your communication and adjust your strategy as needed.

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Randy Burns

Chief Administrative & Sustainability Officer at O-I Glass, Inc. Sustainability | Communications | Government & Public Affairs
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What is lost many times when we strategize about communications is the importance of thinking through what needs to be true for the audience to "feel" a certain way about the message they hear or see. Often, how the audience feels matters more for effectiveness than the words and delivery tools we select. I find that starting the strategic-thinking process with asking what needs to be true to cause the desired "feeling" helps shape tools, words, and structure of the communication itself. And results in improved effectiveness of the communications overall.

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3 How can you develop your strategic thinking skills?

Developing strategic thinking skills requires practice, reflection, and feedback. To improve your strategic thinking, ask yourself open-ended questions that challenge assumptions, explore different perspectives, and generate new ideas. For example, what are the main problems or opportunities in this situation? What are the desired outcomes and criteria for success? Furthermore, seek feedback from people with different backgrounds and experiences. Listen to their views and insights to understand their rationale and motivations. Learn from your successes and failures by reviewing past communication experiences and analyzing effective communication from various sources. Use the lessons learned to refine your own thinking and communication for the future.

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Randy Burns

Chief Administrative & Sustainability Officer at O-I Glass, Inc. Sustainability | Communications | Government & Public Affairs
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Looking at the desired outcomes from two perspectives often sharpens proposed strategy and effectiveness. Starting from the desired outcome and asking "what needs to be true" for this to happen and working backwards, logically, helps identify key material assumptions of the needed strategy. Running the exercise in reverse, using less of a logical approach, and instead and building from "the ground up" thinking in an open-ended, ideation type mindset often results in ideas and approaches that a more logical, convergent-thinking approach produces. For communications, this really helps capture both need creativity and also key elements needed for effective message delivery.

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4 How can you apply strategic thinking to your communication plan?

A communication plan is a document that outlines the purpose, goals, audience, message, channel, format, timeline, and evaluation of your communication. To apply strategic thinking to your communication plan, consider defining your purpose and goals, analyzing your audience, developing your message, selecting the channel and format, planning the timeline and resources, and evaluating your communication. Ask yourself questions such as: what are you trying to achieve with your communication? Who is your audience? What is the best way to deliver the message? When and how often will you communicate? How will you monitor and assess your progress? Answering these questions can help you organize and execute your communication strategy and measure its results.

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5 How can you anticipate future communication needs using strategic thinking?

Strategic thinking is an invaluable tool for anticipating future communication needs. It involves scanning the external and internal environment for trends, changes, and opportunities, forecasting possible scenarios and their implications, and innovating and adapting communication to meet emerging needs. With strategic thinking, you can make better decisions, align your communication with your purpose and goals, understand and engage your audience, craft a powerful message, and be prepared for different situations. Ultimately, strategic thinking can help you to communicate more effectively and efficiently.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you anticipate future communication needs using strategic thinking?

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1 What is strategic thinking?

2 Why is strategic thinking important for communication?

3 How can you develop your strategic thinking skills?

4 How can you apply strategic thinking to your communication plan?

5 How can you anticipate future communication needs using strategic thinking?

6 Here’s what else to consider

Decision-Making

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How can you anticipate future communication needs using strategic thinking?

1

2

3

4

5

6

1 What is strategic thinking?

2 Why is strategic thinking important for communication?

3 How can you develop your strategic thinking skills?

4 How can you apply strategic thinking to your communication plan?

5 How can you anticipate future communication needs using strategic thinking?

6 Here’s what else to consider

Decision-Making

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