How can you align your sustainability goals with the latest research?

Conduza uma análise SWOT específica para a sustentabilidade. Consulte seus stakeholders internos e externos para entender suas expectativas e preocupa??es e integre essas informa??es em seus objetivos. Considere também em incorporar dos ODS da ONU nas metas da sua empresa. Se certifique de estabelecer metas específicas e mensuráveis para a sustentabilidade e que estejam integradas em todos os aspectos dos processos de negócios, desde a cadeia de suprimentos até o desenvolvimento de produtos e servi?os. Por último, desenvolva KPIs específicos para avaliar o desempenho sustentável da sua empresa para que possa ter uma mensura??o e monitoramento contínuo.

In my experience, aligning sustainability goals often begins with a comprehensive evaluation of what matters most to the organization. By initiating the process with a list of key goals and engaging stakeholders, a more nuanced understanding of prevalent issues emerges. In working with cities, I've observed the significance of involving community members who, due to their daily experiences, possess valuable insights into environmental and social challenges—such as areas with poor air quality. This collaborative approach aids in narrowing down overarching problems into a focused subset of goals, ensuring a targeted and impactful research focus.

Ter uma equipe dedicada e com boa articula??o multisetorial dentro da empresa é um dos aspectos-chave para uma estratégia bem-sucedida de sustentabilidade. Outro aspecto é que o desenho da estratégia seja guiado pela análise de materialidade, considerando idealmente a dupla materialidade (de impacto e financeira), podendo ser ainda considerada a materialidade de stakeholder. Dessa forma a empresa pode construir um entendimento robusto de como sua atividade impacta e é impactada em rela??o ao mercado e à sociedade, e das percep??es de valor e julgamento de suas partes interessadas. Assim é possível desenvolver um conjunto efetivo de a??es e formas de comunicá-las, alinhadas ao core business da empresa e que agreguem valor ao negócio.

Primeiramente, é sempre necessário verificar a credibilidade das fontes e garantir que as informa??es sejam baseadas em evidências científicas sólidas. Fontes credíveis podem ser acessadas através de relatórios produzidos por institutos de pesquisa e think tanks focados em sustentabilidade e quest?es ambientais, portais de Organiza??es Multilaterais, plataformas de sustentabilidade empresarial, participando de conferências e eventos e juntando-se a redes profissionais e grupos de interesse relacionados à sustentabilidade.

Three years ago, we embarked on a forest restoration solution called MORFO, and I've found the scientific community remarkably open and collaborative. We've established transformative partnerships with labs in France and Brazil, including IRD, UFV, and UFScar, significantly advancing sustainable forest restoration. While publications in journals like Nature or Frontiers are crucial, the value of direct human interaction and collaboration in scientific endeavors is unparalleled. These partnerships are testament to the power of shared knowledge and expertise in driving forward sustainable solutions.

To effectively utilize insights, active projects or processes are essential. In our case, we're engaged in large-scale forest restoration. We could have waited for a perfect solution before beginning, but we opted to start planting with the knowledge we had and improve incrementally. Rapidly confronting our approach with the market isn't easy, as it involves accepting risks and the imperfection of our methods. I firmly believe that for us, this was the best decision. Starting with what we knew and continuously refining our approach has allowed us to learn, adapt, and make meaningful progress in our restoration efforts.

In my role as an environmental consultant working with cities on sustainability plans, I've found the application of research insights to be crucial. While case studies provide valuable benchmarks, it's essential to recognize the uniqueness of each city's context. What proves effective for one city may not seamlessly translate to another. The best approach involves conducting case studies, emphasizing the differences across cities, and understanding how these variations influence goal results, such as installing bike paths. By identifying and learning from these distinctions, we can tailor plans to best fit each specific needs and development nuances. This adaptive strategy ensures a more informed and effective sustainability practice.

Communication is key when it comes to general goals & the value one can achieve with it. Especially in sustainability, where it can be abstract, it is important to not only report but also take into account for what & to whom you are reporting! Maybe a different preparation and visualization of data & report is necessary for different stakeholders. In the end, it is crucial that everyone, employee, customer or investor can understand and even better identify with the goals & the values they can bring.

It's crucial to maintain a continuous learning and improvement mindset in the field of sustainability. You should not only follow the science but also be able to collaborate and iterate to establish and update your goals and best practices. Sustainability is constantly evolving and relatively new compared to many others, such as scientific management or management by objectives. Learning is, therefore, essential to program success.

Building on Ben’s advice, it can be very helpful to leverage your network, from colleague to coach to mentor to sponsor, in your continuous learning and improvement activities. In my experience in this space, my network has been crucial in identifying needed formal and informal education, training, and other self-improvement. They have also been great supporters of my improvement, particularly in pushing me and my friends and colleagues in continued growth! To the extent possible too, consider leveraging your continuous improvement and learning work in further expanding your network, which will most certainly highlight future growth areas for you to consider.

How confident are you in your goals if the latest research upends it? Use the research to test the conclusions reached to arrive at the goals. Ideally, you factored this possibility into the goals.

Alinhar as metas de sustentabilidade da sua empresa com as pesquisas mais recentes envolve uma abordagem proativa e contínua para se manter atualizado sobre as últimas tendências e descobertas na área. é necessário manter-se informado através de pesquisas, participando em eventos, realizando benchmarking, estando atento ao feedback dos stakeholders e garantindo que as políticas internas da sua organiza??o estejam alinhadas com as últimas descobertas e diretrizes relacionadas à sustentabilidade.

Asegúrate de seguir fuentes en el newsletter de linkedin de organismos internacionales, multilaterales, organizaciones que crean marcos de trabajo entre otros, activar alerta de Google sobre tu industria y sostenibilidad, así como definir una estrategia de búsqueda adecuada dentro de navegadores científicos con la finalidad que puedas tener mucha información para poder contrastarla y comprar su veracidad.

Often times, the answer lies in choosing an appropriate and progressive ESG reporting frameworks as frameworks are often updated to reflect the latest policies and best practices. For example, the Global Reporting Initiative (GRI), the most widely used ESG reporting framework globally, acknowledges the Intergovernmental panel on climate change (IPCC) as a key source for understanding climate change impacts and informing mitigation strategies. GRI encourages organizations to use IPCC findings to guide their climate-related disclosures and set ambitious emission reduction targets. Asides frameworks however, corporations should regularly consult national policies and regulations such as National Adaptation Plans.