How can you align your SEO audit with your content strategy?

1 Assess your current content

The first step is to evaluate your existing content and see how it matches your SEO audit results. You can use tools like Google Analytics, Google Search Console, or Screaming Frog to collect data on your content performance, such as impressions, clicks, bounce rate, dwell time, conversions, and keywords. You can also use tools like SEMrush, Moz, or Ahrefs to analyze your content quality, such as readability, relevance, authority, and uniqueness. You can then compare your content metrics with your SEO audit findings and identify gaps, opportunities, and priorities for improvement.

3 Plan your content creation

The third step is to plan your content creation based on your SEO audit insights. You can use tools like Google Trends, Answer the Public, or BuzzSumo to help you research and generate content ideas that match your audience's intent, interests, and questions. You can also use tools like Google Keyword Planner, Ubersuggest, or Keyword Tool to help you find and select relevant keywords that have high search volume and low competition. You can then create a content calendar that outlines your content topics, formats, keywords, goals, and deadlines.

4 Publish and promote your content

The fourth step is to publish and promote your content according to your content strategy. You can use tools like WordPress, Medium, or Squarespace to help you design and publish your content on your website or other platforms. You can also use tools like Mailchimp, HubSpot, or ConvertKit to help you distribute and market your content via email newsletters, social media posts, or other channels. You can then track and measure your content performance and reach using tools like Google Analytics, Google Search Console, or Social Media Analytics.

5 Audit and update your content regularly

The final step is to audit and update your content regularly based on your SEO audit results and feedback. You can use tools like Google Analytics, Google Search Console, or Screaming Frog to help you monitor and analyze your content performance, such as rankings, traffic, and conversions. You can also use tools like SEMrush, Moz, or Ahrefs to help you evaluate and improve your content quality, such as relevance, authority, and uniqueness. You can then revise and refresh your content as needed and ensure that it meets your SEO and content strategy objectives.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?