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How can you align interactive digital products with organizational goals?

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Interactive digital products, such as websites, apps, or games, are often designed to achieve specific organizational goals, such as increasing sales, engagement, or loyalty. However, designing a product that meets both user needs and business objectives can be challenging, especially in complex and collaborative engineering contexts. How can you align interactive digital products with organizational goals? Here are some tips to help you.

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Edward Oloo

Product Designer at Access Afya

1 Define your goals clearly

Before you start designing your product, you need to have a clear understanding of what you want to accomplish with it. What are the main problems or opportunities that your product addresses? What are the desired outcomes and metrics that you will use to measure success? How do these goals align with your organization's vision, mission, and values? Having a clear and shared definition of your goals will help you focus your design efforts and communicate them effectively to your stakeholders.

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Edward Oloo

Product Designer at Access Afya
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To align interactive digital products with organizational goals, start by gaining a deep understanding of the goals and objectives of the organization. This might include increasing revenue, improving customer satisfaction, expanding market share, or enhancing brand reputation.

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Maria Luiza Viegas

Head of Product | Head of Product Management | Director of Product Management
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Begin by thoroughly comprehending your organization’s strategic objectives. Seek out company-wide presentations, board meeting recaps, or recordings of all-hands meetings to uncover the overarching goals. Familiarize yourself with the company’s vision and mission statement.

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2 Involve your users early and often

One of the key principles of engineering design is to involve your users throughout the design process, from ideation to evaluation. By conducting user research, testing, and feedback, you can gain valuable insights into your users' needs, preferences, behaviors, and expectations. You can also validate your assumptions and hypotheses, identify potential issues and risks, and discover new opportunities and ideas. By involving your users early and often, you can ensure that your product is user-centered and aligned with your goals.

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Maria Luiza Viegas

Head of Product | Head of Product Management | Director of Product Management
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Prove the impact of your digital products by measuring their success. Track both soft (user engagement, satisfaction) and hard (revenue, conversions) metrics.

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3 Use design frameworks and methods

Design frameworks and methods are tools that can help you organize and structure your design process, from defining your goals and requirements, to generating and evaluating solutions, to implementing and iterating your product. Some examples of design frameworks and methods are design thinking, agile, lean, and scrum. By using design frameworks and methods, you can foster a collaborative and iterative approach to design, align your team and stakeholders, and deliver value to your users and organization.

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Maria Luiza Viegas

Head of Product | Head of Product Management | Director of Product Management
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Engage in discussions, workshops, and brainstorming sessions to align product roadmaps with organizational goals. Seek input from stakeholders to ensure everyone is on the same page.

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4 Communicate your design vision and strategy

Communication is essential for aligning your interactive digital product with your organizational goals. You need to communicate your design vision and strategy to your team, stakeholders, and users, using various methods and channels, such as prototypes, wireframes, mockups, storyboards, presentations, reports, and demos. By communicating your design vision and strategy, you can convey the value and benefits of your product, solicit feedback and input, build trust and buy-in, and manage expectations and changes.

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5 Evaluate and improve your product

Finally, you need to evaluate and improve your product based on your goals and user feedback. You need to measure and analyze the performance and impact of your product, using both quantitative and qualitative data, such as analytics, surveys, interviews, reviews, and observations. You also need to identify and prioritize areas for improvement, such as usability, functionality, accessibility, aesthetics, and satisfaction. By evaluating and improving your product, you can ensure that it meets or exceeds your goals and user needs.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you align interactive digital products with organizational goals?

1

2

3

4

5

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1 Define your goals clearly

2 Involve your users early and often

3 Use design frameworks and methods

4 Communicate your design vision and strategy

5 Evaluate and improve your product

6 Here’s what else to consider

Engineering Design

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How can you align interactive digital products with organizational goals?

1

2

3

4

5

6

1 Define your goals clearly

2 Involve your users early and often

3 Use design frameworks and methods

4 Communicate your design vision and strategy

5 Evaluate and improve your product

6 Here’s what else to consider

Engineering Design

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