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How can you adapt technical language to different audiences in architecture?

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As an architect, you need to communicate your ideas and designs to different audiences, such as clients, contractors, engineers, and the public. However, not everyone speaks the same technical language or has the same level of understanding of architectural concepts. How can you adapt your technical language to suit different audiences and avoid confusion, misunderstanding, or frustration? In this article, we will share some tips and strategies to help you tailor your communication to different contexts and purposes.

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Amit Singh

Associate Principal | Duck Creek Architect | P&C Insurance

1 Know your audience

The first step to adapting your technical language is to know who you are talking to and what they need to know. Different audiences have different expectations, interests, and backgrounds, so you need to adjust your tone, style, and content accordingly. For example, if you are talking to a client, you might want to focus on the benefits, aesthetics, and functionality of your design, using clear and simple language and visual aids. If you are talking to a contractor, you might want to emphasize the technical specifications, materials, and methods, using precise and accurate language and diagrams.

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Ar. Sulaiman Alhudaithy

Assistant Design Manager @ Albaltan Group | LEED AP, Mostadam AP | Sustainable design expert creating eco-friendly buildings for a greener future
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Determining a rigid structure to presenting technicalities may be perceived as difficult. However, viewing audience as a spectrum and dividing them according to the maturity of understanding the topic will provide a threshold to assembling a well-rounded presentation.

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2 Use appropriate terms

The second step to adapting your technical language is to use appropriate terms that match the level of familiarity and expertise of your audience. Avoid using jargon, acronyms, or abbreviations that your audience might not understand, or explain them if you have to. For example, instead of saying "the facade has a double-skin system with ETFE cushions", you could say "the exterior wall has two layers with air-filled plastic pillows that let in natural light and control temperature". Alternatively, you can use analogies, metaphors, or examples to make complex or abstract concepts more relatable and understandable. For example, you could compare a cantilever to a diving board or a truss to a bicycle frame.

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Ar. Sulaiman Alhudaithy

Assistant Design Manager @ Albaltan Group | LEED AP, Mostadam AP | Sustainable design expert creating eco-friendly buildings for a greener future
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Although high language proficiency is very presentable, not all members of the audience are at a similar level. Some may be academically inclined, yet others are simply average; and when the common average are not familiar with some technical and detailed terms, the deliverables are ambiguous to their knowledge.

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3 Be concise and clear

The third step to adapting your technical language is to be concise and clear in your communication. Avoid using long or complicated sentences, passive voice, or unnecessary words that might confuse or bore your audience. Instead, use short and simple sentences, active voice, and relevant words that convey your message effectively. For example, instead of saying "The building is designed in such a way that it responds to the environmental conditions and reduces the energy consumption", you could say "The building adapts to the weather and saves energy".

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4 Use visual aids

The fourth step to adapting your technical language is to use visual aids to supplement your verbal or written communication. Visual aids, such as sketches, drawings, models, photos, or videos, can help your audience to visualize your design, understand your ideas, and follow your explanations. Visual aids can also capture the attention, interest, and emotion of your audience, and make your communication more engaging and memorable. However, make sure that your visual aids are relevant, clear, and consistent with your technical language, and that you explain them well.

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Marcos Vazquez

Especialista en Mantenimiento Edilicio
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Este quizás sea el punto más importante de la comunicación de un proyecto, no se puede contar un proyecto sin ayuda visual, no son relatos de historias, sino descripciones de un espacio físico que se va a construir usar y habitar

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5 Get feedback

The fifth step to adapting your technical language is to get feedback from your audience to check their understanding and satisfaction. Feedback can help you to identify any gaps, errors, or misunderstandings in your communication, and to improve your technical language for future occasions. You can get feedback by asking questions, observing reactions, or requesting comments or suggestions. For example, you can ask your audience if they have any questions, doubts, or concerns, or if they need more information or clarification.

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6 Keep learning

The sixth and final step to adapting your technical language is to keep learning and improving your communication skills. Technical language is not static, but dynamic and evolving, so you need to stay updated and informed of the latest trends, developments, and innovations in architecture and related fields. You also need to practice and refine your technical language for different audiences and situations, and to learn from your experiences and feedback. By doing so, you can enhance your credibility, professionalism, and confidence as an architect, and build better relationships with your audience.

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Amit Singh

Associate Principal | Duck Creek Architect | P&C Insurance
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Absolutely! Continuous learning is a key element for personal and professional growth. Here are some tips to foster a lifelong learning mindset. Define specific learning goals for yourself. This could be acquiring new skills, gaining knowledge in a particular area, or staying updated on industry trends.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you adapt technical language to different audiences in architecture?

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1 Know your audience

2 Use appropriate terms

3 Be concise and clear

4 Use visual aids

5 Get feedback

6 Keep learning

7 Here’s what else to consider

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