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How can writing and social media teams work together to create engaging content?

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Writing and social media teams have different goals, skills, and workflows, but they can also complement each other and create engaging content for their audiences. In this article, you will learn some tips and best practices on how to collaborate effectively and leverage each other's strengths.

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1 Align on objectives and tone

Before you start creating content, make sure you have a clear and shared understanding of what you want to achieve and how you want to communicate it. Writing and social media teams should align on the objectives, target audience, key messages, tone of voice, and brand guidelines of each content piece. This will help you avoid confusion, inconsistency, and duplication of work.

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Taryn Flaherty

Writer & Content Creator
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Communicate what the brand's tone is and what they are striving for. Research other brands that have a similar tone and look through their social media profiles to get an idea of what the social team is aiming for. Draft copy that aligns with the tone and style of the brand, but add your knack for impeccable word choice to the copy. Choose words that stand out from other brands and blend them with keywords that work for the brand you are working with.

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CHRISTINA M. JOHNSON

I help you use your words to build wealth, serve others, and leave a God-honoring legacy. ??Media Features: Business Insider and MSN
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The most essential tool for aligning writing and social media teams while creating content is a “writing style guide.” Once the standards for writing and designing your content have been set (based on your desired brand voice and target audience), it will be easy for team members to maintain consistency when creating content.

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2 Plan and coordinate your content

To create engaging content, you need to plan and coordinate your content strategy and calendar across different channels and formats. Writing and social media teams should work together to identify the best topics, keywords, headlines, formats, and distribution platforms for each content piece. You should also consider how to repurpose, optimize, and update your content to reach more people and extend its lifespan.

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3 Communicate and collaborate regularly

Communication and collaboration are essential for any successful team, especially when working remotely or across different departments. Writing and social media teams should communicate and collaborate regularly using tools and platforms that suit their needs and preferences. You should also establish clear roles, responsibilities, feedback loops, and deadlines for each content piece. You should also celebrate your wins, learn from your challenges, and support each other's growth.

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Cotton Walsh

Social Media Manager | Cultivating Brand Engagement Through Visual Storytelling | Organic and Paid Social Media Algorithm Sleuth | Leading Through Collaboration
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As they say, teamwork makes the dreamwork. Make it clear what each person’s responsibilities are and with strong leadership, each person should excel when they are allowed to work to their strengths.

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4 Use data and insights to improve your content

Data and insights can help you measure the performance and impact of your content, as well as identify areas for improvement and innovation. Writing and social media teams should use data and insights from various sources, such as analytics, surveys, comments, reviews, and competitors, to evaluate and optimize their content. You should also use data and insights to inform your content decisions, such as what topics to cover, what formats to use, and what channels to leverage.

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Nikki Curry ??

I help Creators, Speakers, Quiet Leaders get DISCOVERED using their strengths thru high-level Visibility, PR, & Media Strategies. Visibility Coach| Publicity & Media Strategist|Talent & Speaker Management|Thought Leader
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Allow the numbers, engagement, and feedback to be your guiding light when working as a social media team. Study and learn what your audience and community is interested in now. This is where your analytics come into play. Remember that what worked as content six months ago may not be what your audience is interested in now. Your analytics is your playbook into the minds and hearts of your community. Know your numbers, know your people.

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5 Experiment and learn from each other

One of the benefits of working together is that you can learn from each other's skills, experiences, and perspectives. Writing and social media teams should experiment and learn from each other by trying new ideas, formats, tools, and techniques. You should also share your knowledge, feedback, and best practices with each other, as well as seek external inspiration and resources to enhance your content.

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6 Have fun and be creative

Creating engaging content can be challenging, but it can also be fun and rewarding. Writing and social media teams should have fun and be creative while working together, as this can boost their motivation, productivity, and quality of their content. You should also express your personality, voice, and style in your content, as this can help you connect with your audience and stand out from the crowd.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can writing and social media teams work together to create engaging content?

1

2

3

4

5

6

7

1 Align on objectives and tone

2 Plan and coordinate your content

3 Communicate and collaborate regularly

4 Use data and insights to improve your content

5 Experiment and learn from each other

6 Have fun and be creative

7 Here’s what else to consider

Writing

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How can writing and social media teams work together to create engaging content?

1

2

3

4

5

6

7

1 Align on objectives and tone

2 Plan and coordinate your content

3 Communicate and collaborate regularly

4 Use data and insights to improve your content

5 Experiment and learn from each other

6 Have fun and be creative

7 Here’s what else to consider

Writing

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