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Last updated on 2024年9月30日

How can writers contribute to content strategy?

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Content strategy is the process of planning, creating, delivering, and managing content to achieve specific goals and meet user needs. As a writer, you have a vital role to play in content strategy, not only by producing high-quality content, but also by contributing to the overall vision, direction, and evaluation of your content projects. In this article, you will learn how to use your writing skills and knowledge to support content strategy in six ways.

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Alia Farooqi

Copy writer | Ghostwriter | Your trusted partner in transforming from zero to industry leader | Capture every lead…
Shruti Gupta

Freelance Content Writer, proven record in ranking articles on SERPs in Sandbox period without Off-Page SEO |…

1 Understand the content goals

Before you start writing, you need to understand the purpose and objectives of your content. What are you trying to achieve with your content? Who are you writing for? How will you measure the success of your content? These are some of the questions that you should ask yourself and your content team to align your writing with the content strategy. By understanding the content goals, you can write more effectively, efficiently, and persuasively.

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Shruti Gupta

Freelance Content Writer, proven record in ranking articles on SERPs in Sandbox period without Off-Page SEO | Non-Fictional Scriptwriter | SOP Writer| Aspiring Video Editor|
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A writer understands their target audience better based upon their different persona and interests. For instance, while targeting the U.S.A, their preference would be more towards warranty, while for Indians, it's more for budget. Accordingly, a writer targets their audience and considers that all have different preferences, yet the most prominent is evident. Accordingly, a writer knows where the audience's interest lies and strategize content. Like if I go to buy a laptop, then I would want to know the correct things to consider before the process, whether the price would be worth and, similarly, plan for content clustering. This helps you to strategize better.

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2 Research the content topics

Once you have a clear idea of the content goals, you need to research the topics that you will write about. Researching the content topics involves finding relevant, reliable, and up-to-date information that supports your content goals and meets user needs. You can use various sources, such as online articles, books, reports, surveys, interviews, or data, to gather and analyze information for your content. By researching the content topics, you can write more accurately, authoritatively, and comprehensively.

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Shruti Gupta

Freelance Content Writer, proven record in ranking articles on SERPs in Sandbox period without Off-Page SEO | Non-Fictional Scriptwriter | SOP Writer| Aspiring Video Editor|
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You can research content topics by various methods one of them which includes using Google Trends. Figure out the most popular trend based upon location and time. Navigate to the topic figure where least topical authority sites have covered it. Next, check the People also Ask section to figure out related topics that people look for!

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3 Follow the content guidelines

As a writer, you also need to follow the content guidelines that are established by your content team or organization. Content guidelines are a set of standards and rules that define the tone, style, format, and structure of your content. They help you to maintain consistency, clarity, and quality across your content. You can use tools, such as style guides, templates, checklists, or editors, to help you follow the content guidelines. By following the content guidelines, you can write more professionally, coherently, and confidently.

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4 Optimize the content for SEO

Another way that you can contribute to content strategy is by optimizing your content for search engine optimization (SEO). SEO is the practice of improving the visibility and relevance of your content for search engines and users. You can optimize your content for SEO by using keywords, headings, meta tags, links, images, and other elements that help your content rank higher and attract more traffic. By optimizing your content for SEO, you can write more strategically, creatively, and competitively.

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5 Collaborate with the content team

Writing is not a solitary activity. You need to collaborate with your content team to ensure that your content is aligned with the content strategy and meets the expectations and needs of your stakeholders and users. You can collaborate with your content team by communicating regularly, sharing feedback, resolving issues, and learning from each other. You can also use tools, such as project management software, cloud storage, or chat platforms, to facilitate your collaboration. By collaborating with your content team, you can write more productively, harmoniously, and collaboratively.

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6 Evaluate the content performance

Finally, you can contribute to content strategy by evaluating the performance of your content. Evaluating the content performance involves collecting, analyzing, and reporting data that shows how your content is performing against the content goals and user needs. You can use tools, such as analytics, surveys, or tests, to measure and monitor the impact and effectiveness of your content. By evaluating the content performance, you can write more objectively, critically, and adaptively.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alia Farooqi

Copy writer | Ghostwriter | Your trusted partner in transforming from zero to industry leader | Capture every lead, every time. Just give me a knock !
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A content writer is more than just a scribbler; they're a strategic mastermind. They understand the 'how,' 'where,' and 'what' of content creation. By combining strategic thinking with their creative flair, they can craft content that captivates and converts."

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How can writers contribute to content strategy?

1

2

3

4

5

6

7

1 Understand the content goals

2 Research the content topics

3 Follow the content guidelines

4 Optimize the content for SEO

5 Collaborate with the content team

6 Evaluate the content performance

7 Here’s what else to consider

Writing

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How can writers contribute to content strategy?

1

2

3

4

5

6

7

1 Understand the content goals

2 Research the content topics

3 Follow the content guidelines

4 Optimize the content for SEO

5 Collaborate with the content team

6 Evaluate the content performance

7 Here’s what else to consider

Writing

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