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How can visualization techniques help clients understand the impact of different materials on a space?

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When you are designing a commercial interior, you need to communicate your vision and ideas to your clients effectively. One of the challenges you may face is how to show them the impact of different materials on a space, such as flooring, wall coverings, furniture, lighting, and accessories. How can you help them visualize the mood, style, functionality, and sustainability of your design choices? In this article, we will explore some of the visualization techniques that you can use to present your material selections and impress your clients.

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Pia Uy

Architect | ?Design and Technical Support for Busy Architecture & Interior Design Studios : Scale WITHOUT Burnout…

1 Sketches and mood boards

One of the simplest and most creative ways to visualize your material selections is to use sketches and mood boards. Sketches are quick drawings that show the layout, perspective, and proportions of a space. Mood boards are collections of images, colors, textures, and samples that convey the overall feel and concept of a design. You can use sketches and mood boards to show your clients the general direction and intention of your design, and to get their feedback and approval on the main elements and themes. Sketches and mood boards are also useful for generating ideas and exploring alternatives.

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Nicola Barden

Your Trusted Partner for Luxury Solid Surfaces | Specialists in Corian, HIMACS, Staron, Hanex, Krion, Durat & Tristone | Bespoke Worktops, Reception Desks & Vanity Units for Commercial & Residential Projects | CPD | BITA
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Our clients often gather together samples of materials for a mood board presentation, as, especially with our materials, it is sometimes better to be able to physically see, touch and feel a product. Frequently it can extend beyond this to physical mockups of the potential materials which are often combined with other elements such as joinery or metalwork. These tactile methods of demonstration can help determine if a product is suitable and fits in with the design for the project, or not.

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2 3D models and renderings

Another way to visualize your material selections is to use 3D models and renderings. 3D models are digital representations of a space that show the shape, size, and position of the objects and elements in it. Renderings are realistic images that show the appearance, color, and lighting of a space. You can use 3D models and renderings to show your clients the details and effects of your material selections, and to create a sense of immersion and realism. 3D models and renderings are also helpful for testing and modifying your design, and for resolving any technical or aesthetic issues.

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Pia Uy

Architect | ?Design and Technical Support for Busy Architecture & Interior Design Studios : Scale WITHOUT Burnout through QUICK & SMART 3D, CAD, & BIM
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Not all clients would understand 2D sketches and mood boards. Especially those clients who lack the creativity to clearly visualize their dream space in their heads. But because of realistic renderings, clients are brought to a whole new experience where they can see and understand their spaces without too much effort on their part. Based on my 14yrs of experience in designing, creating 3D models and realistic renders helped me bring my projects closer to the finish line, minimizing revisions and project delays.

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Nicola Barden

Your Trusted Partner for Luxury Solid Surfaces | Specialists in Corian, HIMACS, Staron, Hanex, Krion, Durat & Tristone | Bespoke Worktops, Reception Desks & Vanity Units for Commercial & Residential Projects | CPD | BITA
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We have found that our clients often struggle to “see” in their minds what a design or concept can look like, therefore creating a visual “mockup “ or 3D render can make all the difference as they now can “see” how their design can become a reality. This works particularly well as we work with a number of different materials.

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3 VR and AR

A more advanced and interactive way to visualize your material selections is to use virtual reality (VR) and augmented reality (AR). VR is a technology that creates a simulated environment that you can experience through a headset or a screen. AR is a technology that overlays digital information or objects onto the real world through a device such as a smartphone or a tablet. You can use VR and AR to show your clients the impact of your material selections in a dynamic and engaging way, and to allow them to explore and interact with your design. VR and AR are also beneficial for demonstrating the functionality and usability of your design, and for creating emotional connections with your clients.

Visualization techniques are essential tools for commercial interior designers, as they can help you communicate your design vision and ideas to your clients effectively. By using sketches and mood boards, 3D models and renderings, and VR and AR, you can show your clients the impact of different materials on a space, and persuade them to trust your expertise and creativity.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can visualization techniques help clients understand the impact of different materials on a space?

1

2

3

4

1 Sketches and mood boards

2 3D models and renderings

3 VR and AR

4 Here’s what else to consider

Commercial Interiors

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How can visualization techniques help clients understand the impact of different materials on a space?

1

2

3

4

1 Sketches and mood boards

2 3D models and renderings

3 VR and AR

4 Here’s what else to consider

Commercial Interiors

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