How can visual merchandising foster emotional and sensory connections with customers?

I agree and believe that many people lose sight of the fact Visual Merchandising is so much more than dressing mannequins displays. That is just one part of creating a rich engaging retail experience for every customer that enters a store. I'm a true advocat of maximising a store's internal design language to drive trade. The senses need to be excited, AND more importantly teh shopping experience needs to be painless. There is no point in having a store with amazing displays etc if the customer finds it difficult to navigate. Too often of late, retailers forget to look through the customers' eyes. Unsurprisingly I'm rather passionate about this and could go on!

Examining the five moods and capturing the mood and mind of the audience is very effective in building and creating the shopping experience, and one of the important things is the alignment of these things with the strategy and type of service that is given to the audience, because no matter how aligned it is, the process and There will be more growth

In my experience, first impressions are lasting impressions. Customers should feel comfortable familiar and welcomed when they enter a retail space. Organized, neat clean lines that tell a story and engage the customer are ideal .

I am all about the immersive and memorable experience. I was a visual display merchandiser for years. I was recently on vacation and the things I was most drawn to in the stores were the displays. I took so many pictures of the mannequins, props and merchandise. I wanted to remember the trip and be able to look back on the awesome displays.

I have always found less is more. Consumers appreciate simplicity. When a display is too busy, the message gets lost because it's hard for the consumer to focus.

I love it when a display draws you in and it makes you feel like a part of the story. Great displays have me going from one to the next like a kid in a candy store. I am fascinated by the attention to detail in great displays. Interactive displays are really awesome too.

Correct and complete knowledge The need, desire and demand of the audience is important to identify and satisfy the customer, and visual commerce shows it to the audience by considering the key points of the rules of visual merchandising, which is in line with the organization's strategy.

In my opinion, the most emotionally stimulating displays are those that are the most immersive for the customer. This means you need to be clear about the storytelling you are going to develop Then you need to unfold it : - visually : scenography, colors, lighting..., - audibly : sound design, music..., - olfactorily : scents..., - and tactilely :choice of materials, textures...

I was in a cute store recently that seemed to have everything under the sun. It was sensory overload. While the items were grouped together by similarity it was almost too much stimulation. I felt like it was bit chaotic. I felt like some shoppers may have gotten overwhelmed by all of the choices and merchandise everywhere.

When merchandising difficult products, remember to focus on one area and less is more. For example, Christmas stocking stuffers: fuzzy socks, lavender Epsom salts and foot lotion.

Considering the sense of smell, hearing, taste, touch, and sight in visual merchandising must be consistent with all the components of the environment and be in accordance with the concept and style of the organization, because the audience must have a clear slogan and service to have a successful shopping experience. has it

Tools such as eye tracking, heat maps, surveys and sales data are very important to evaluate visual business performance, and what is important is to check whether the service and process we give to the audience is true to our slogan and strategy.

While on vacation recently I was in many stores connected to destination experience. The displays I saw evoked positive nostalgic memories for me. I believe the visual display merchandisers for this organization know exactly how to tap into emotions and senses. A great deal of thought and attention to detail was put into the displays.

Being in touch with today's science and technology and having effective communication with people engaged in any field can be a dynamic and active helper and this has a direct impact on your audience because discovery in a shopping experience is very important and one One of the solutions that can help the audience is to have a new discovery experience by visiting the store many times

I believe people want immersive experiences even while shopping. Adding something like a photo op area in store is a great idea. I love that when I'm at a store or a restaurant that sells merchandise I can become part of the culture and atmosphere. In addition to your company using social media to promote your brand now you have fans, clients and customers showing off your merchandise and location on their social pages.

Magazines are a great source of inspiration as well. Television and movies are another awesome resource. I personally tend to be drawn to made for TV movies where the storyline focuses on fashion, retail and food. Set design is a form of visual display on a bigger scale. These art mediums are also a helpful resource for seasonal decor display inspiration and ideas.

Go outside, read magazines, window watch, WWD, practice, play, and most of all - nothing is permanent! Visual merchandising is about life and joy and awareness. Experience things and recreate them through presence.