Visual branding is more than just a logo or a color scheme. It's a way of communicating your values, personality, and message to your audience through visual elements. In this article, you'll learn how visual branding can help you connect with your audience, and what steps you can take to create a consistent and memorable visual identity for your brand.
Visual branding matters because it influences how your audience perceives and remembers your brand. According to a study by the Nielsen Norman Group, people recall 10% of what they hear, 20% of what they read, and 80% of what they see. Visual branding can help you stand out from the crowd, create a positive impression, and build trust and loyalty with your audience.
Extremely relevant points today in a world of Clutter. Right presentation, color, font, headers, layout, all with the target audience in mind. This is not a marketing hand out somewhere something that's different to attract the right people, presentation is key. Use of good language, a planned flow with a start and finish is absolutely important
In today's digital age, visual branding is crucial, as it instantly conveys the values of the Company or a Firm. Memorable logos, color schemes, and design elements create a lasting impression with clients and customers.
Good pleasant visuals with consistency in brand (logo-mascot-colors) placement over a longer period of time (at least 2-3 quarters) create a very strong brand positioning in the customers mind. While the creative folks are responsible for this positioning, all the customer touch points need to be consistent in experiece of the perception created. For example if we are communicating a good packaged product, the actual packaging has to match what is shown in the visuals.
A good visual brand is one that reflects your brand's identity, values, and goals. It also aligns with your target audience's preferences, needs, and expectations. A good visual brand consists of four main elements: logo, color palette, typography, and imagery. These elements should work together to create a coherent and consistent visual identity across all your platforms and channels.
A logo is the most recognizable element of your visual brand. It's a symbol that represents your brand's name, mission, and personality. To create a logo, you need to consider the following factors: your brand's name, your brand's message, your brand's style, and your brand's audience. You can use online tools, hire a designer, or create your own logo using software like Adobe Illustrator or Photoshop.
A color palette is a set of colors that you use for your visual brand. Color can evoke emotions, convey meanings, and create associations with your brand. To choose a color palette, you need to consider the following factors: your brand's personality, your brand's industry, your brand's differentiation, and your brand's audience. You can use online tools, research color psychology, or follow color trends to find a color palette that suits your brand.
Typography is the art and technique of arranging letters and text for your visual brand. Typography can affect the readability, mood, and tone of your brand's message. To select typography, you need to consider the following factors: your brand's voice, your brand's context, your brand's hierarchy, and your brand's audience. You can use online tools, explore font families, or follow typography rules to find typography that matches your brand.
Imagery is the use of photos, illustrations, icons, and graphics for your visual brand. Imagery can enhance your brand's story, showcase your products or services, and attract attention and engagement from your audience. To use imagery, you need to consider the following factors: your brand's purpose, your brand's style, your brand's consistency, and your brand's audience. You can use online tools, create your own imagery, or source imagery from stock sites or other sources.
Yes. I kind of relate to this. Having not a set template, but a specific way of putting across things always helps. We've learnt this craft from stalwarts like Apurva Tai