Video is a powerful tool for recruitment advertising, as it can showcase your company culture, values, and benefits, as well as attract and engage your ideal candidates. But how can you use video effectively to improve your recruitment advertising results? Here are some tips and best practices to help you plan, create, and distribute your video content.
Before you start filming, you need to have a clear idea of what you want to achieve with your video and who you want to reach. Do you want to raise awareness, generate leads, or drive conversions? Do you want to target a specific segment, niche, or location? Having a clear goal and audience will help you craft your message, tone, and style, as well as choose the right platforms and channels to distribute your video.
Video performs best when it comes to ad format. It engages the audience effectively because human psychology likes to interact with motion things rather than just static objects. Also, Platforms leverage and encourage to promotion of video formats for the users than any other ad types. However, we can deny the other ad formats while running recruiting ads. In the video, we can show how a company can add value to each candidate's professional and personal life. To just promote the what company wants from employee, will not be more effective and productive.
Showcase company culture through videos. Use video for dynamic job descriptions. Feature employee testimonials. Create "day-in-the-life" videos for roles. Highlight recruitment events with video. Provide interview process previews. Showcase training and development through videos. Convey diversity and inclusion messages. Offer behind-the-scenes workplace tours. Launch video-based recruitment campaigns. Utilize interactive video content for engagement. Encourage employee-generated video content. Ensure mobile-friendly video content. Incorporate storytelling techniques in videos. Share recruitment videos on social media platforms.
Video can significantly enhance recruitment advertising by providing a dynamic and engaging medium to showcase company culture, job roles, and employee testimonials. It allows potential candidates to better understand the work environment and team dynamics. Additionally, video can effectively communicate the values and mission of the organization, making the recruitment process more transparent and appealing. The visual element also enables recruiters to present information in a compelling manner, increasing the likelihood of capturing the attention of top talent.
Forget Traditional Job Listings. In an era where job seekers scroll through endless text-heavy job listings, a well-crafted recruitment video is a breath of fresh air. A video allows you to step beyond the confines of bullet points and job descriptions. It’s a dynamic way to capture the essence of your company culture and the actual people who make up your team. This visual and emotional connection can be the deciding factor for a candidate choosing your company over another.
In the field of advertising, it differs according to the culture and geographical location of the goal and strategy. For example, people are generally emotional and nostalgic, and if we can evoke a pleasant feeling for them with sound and image in video advertisements, we can have effective advertisements.
One of the main benefits of video is that it can convey your employer brand in a more authentic and engaging way than text or images. Your employer brand is the perception of your company as a place to work, and it includes your mission, vision, values, culture, and benefits. You can use video to showcase your employer brand by featuring your employees, your work environment, your social impact, your projects, and your achievements. This will help you attract candidates who share your values and fit your culture.
I once read something about company culture that i will never forget: "values are only interesting if hard". So, consider how video is a strong way to demonstrate your values, but applying this filter. Don't just show you're all happy and collaborative. Show where you make hard choices vs easy ones, for the sake of a strong and healthy company culture. I once had my management team call off all live pitches because of the death of a colleague. That's a hard choice. It was in 2020, where covid uncertainty was all over the place. And yet, it was the right thing to do for everyone's mental wellbeing. So use video to tell stories like this. Make it tangible. And remember: values are only interesting if hard.
Video is a huge way to start building your employer brand - whether you are creating long or short form content, it's a dynamic way to get your brand in front of the right people. There's no better way to get a potential candidate to imagine themselves at your business, than by showing them a video so they can visualise it, feel the energy, and get key information about your culture, vision, mission, and values.
Something that I heard an agency leader say once: A value isn’t a value until it costs you money. It’s really important to build a culture that focuses on values.
The best part of the video is that you can explain the person about the brand they will be applying and the benefits they will be getting directly once they apply to work with you. Humans live to interact with real humans and the platforms also understands it well.. Short form content, simple, precise and effective one hits and works the best...
Employer Branding: Beyond Perks and Paychecks. Today's savvy job seekers are looking for more than just a paycheck; they're seeking a place where they can align their values and grow. A recruitment video is your chance to showcase what makes your company unique. Highlight aspects like your commitment to diversity, community involvement, or innovative work environment. Let potential employees see and feel what it's like to be part of your team. It’s about creating a narrative that resonates with the right candidates.
Another way to make your video stand out is to tell a story that connects with your audience and showcases your unique selling proposition. A story can be a testimonial, a case study, a success story, or a challenge that you solved. The key is to make it relevant, relatable, and memorable. A story can also help you demonstrate your skills, expertise, and credibility, as well as highlight your differentiation and value proposition.
It's easy to lose the thread sometimes when you're trying to get information across to your customer. You want to be effective and tell the story, but you also need to understand that if they're giving you their time, you need to make it worth it. So this means thinking about how interesting it is, and what value it can potentially provide to your potential customer. It should be about offering value to them, and not just trying to sell your product or service.
Absolutely agree! Crafting a compelling narrative is a game-changer in the world of video content. It not only captivates your audience but also establishes a genuine connection. Sharing a testimonial or success story adds that human touch, making your brand more relatable. Stories are powerful vessels for conveying expertise and credibility, turning a simple video into a memorable experience. Cheers to storytelling magic! ???
Storytelling: Your Secret Recruitment Weapon. A recruitment video that simply lists job perks is forgettable. But a video that tells a compelling story? That's something that will stick with viewers. Whether it’s a day-in-the-life feature, an employee's growth story, or the impact your company has made, storytelling in recruitment videos creates a connection with potential candidates. It's about crafting a narrative that not only informs but also inspires and engages.
Start with a hook to gain the attention and then covering it with a story and then sending out your offer is the best way to make the video more relatable and effective to work.
Why would YOU want to join a company? Do their goals or mission align with something you are interested or passionate about? Besides just the role, consider sharing the WHY the company does what it does. Think of major brands that have strong missions and how they portray themselves to their customers: Would you wanna work there? Show the diversity of the individuals a new candidate may work with. Have team members talk about what they love about their jobs, why continue to work there, and what is keeping them with this brand and not just take their skills to a competitor.
To maximize your video reach and visibility, you need to optimize it for search engines and mobile devices. This means using keywords, titles, tags, descriptions, and captions that match your audience's intent and queries. It also means choosing the right format, size, length, and quality for your video, so that it loads fast and plays smoothly on different screens and devices. You can also use tools like YouTube Studio or Vimeo Analytics to track and measure your video performance and optimize it accordingly.
Assurez-vous que votre vidéo est facilement accessible sur les appareils mobiles, car de nombreux candidats recherchent des emplois via leur téléphone. De plus, optimisez le contenu pour le référencement en utilisant des mots-clés pertinents dans la description et les balises, afin d'augmenter la visibilité de votre vidéo sur les plateformes en ligne.
Optimize or Miss Out. In today’s mobile-first world, if your recruitment video isn’t optimized for SEO and mobile, it's like it doesn't even exist. It’s not just about creating visually appealing content; it’s about making sure it reaches your intended audience. This means using the right keywords, ensuring your video is mobile-friendly, and paying attention to different platform requirements. Remember, your video might be great, but if it’s not optimized to be found and viewed easily on various devices, its impact is significantly diminished.
Finally, you need to distribute your video strategically to reach your target audience and achieve your goals. You can use different platforms and channels depending on your objectives and budget. For example, you can use your own website, blog, or social media pages to showcase your video and drive traffic to your landing page or career site. You can also use paid channels like Google Ads, Facebook Ads, or LinkedIn Ads to target specific segments, niches, or locations. You can also use email marketing, newsletters, or referrals to nurture your leads and convert them into applicants.
Video is a versatile and effective medium for recruitment advertising, as it can help you showcase your employer brand, tell a story, optimize your SEO and mobile, and distribute your video strategically. By following these tips and best practices, you can use video to improve your recruitment advertising results and attract and engage your ideal candidates.
Aim to create the kind of content that reflects your company accurately, while engaging potential candidates in a meaningful way. Are you looking to get interest for roles in the future? Or do you need someone in a seat NOW? Who do you want to see the video? Knowing the ideal outcome, and your target audience for the video content means you can distribute it strategically and to the right places.
For a targeted reach, consider paid channels like Google Ads, Facebook Ads, or LinkedIn Ads, tailoring your approach to specific segments, niches, or locations. Incorporating email marketing, newsletters, and referrals nurtures leads, transforming them into applicants.
One important aspect is : Go behind the scenes - Give a sneak peek into parts of the job candidates may not typically see. Humans crave understanding the full picture. Exposing aspects like team collaborations, problem-solving discussions or celebrations of wins keeps audiences engaged. This is a very powerful ways to using video to improve recruitment advertising
Say something different or appear in a different place. Get into the mind of someone looking for a job. What are they doing, thinking, and where are they doing and thinking it? Some of the best work I did in recruitment was by advertising within mobile games: "level up your life instead of just in-game...etc"