TQM can help you identify supply chain innovation by providing a systematic and holistic approach to assess your current situation, identify gaps and opportunities, and implement solutions. To start, you should define customer requirements and expectations for your products or services, and measure how well you are meeting them. You can then map your supply chain processes and analyze performance to identify strengths, weaknesses, opportunities, and threats (SWOT). Benchmarking against best practices and competitors can also help to identify gaps and areas for improvement. Additionally, generate ideas for innovation based on customer feedback, market trends, technology developments, and creativity techniques. After prioritizing the most feasible and beneficial ideas for innovation, plan and execute the projects while monitoring progress, quality, and risks. Lastly, evaluate the results of the projects and measure their impact on customer satisfaction, efficiency, effectiveness, and profitability. Be sure to communicate and celebrate achievements as well as any lessons learned. This will help to ensure continuous improvement.