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How can technology support your fundraising vision?

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You have a vision for how you want to make a positive impact in the world through your fundraising efforts. But how can you translate that vision into a realistic and effective strategy that leverages the power of technology? In this article, you will learn how technology can support your fundraising vision in six ways: by helping you define your goals, communicate your message, engage your audience, manage your data, optimize your performance, and scale your impact.

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1 Define your goals

Technology can help you define your fundraising goals by providing you with tools to conduct research, analyze data, and create plans. For example, you can use online surveys, social media listening, and web analytics to understand your target market, identify their needs and preferences, and assess your competitive advantage. You can also use project management software, budgeting tools, and fundraising platforms to set SMART (specific, measurable, achievable, relevant, and time-bound) objectives, allocate resources, and track progress.

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Saidi Umar Danny

Senior Manager of PhD and Master Program at Australia Awards in Indonesia
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By providing tools for data analysis, online engagement, donor management, and secure payment processing, technology plays a crucial role in defining and achieving fundraising goals. It is possible to set clear objectives, reach fundraising goals, and have a meaningful impact on a cause by leveraging these technologies strategically. Using various tools and platforms, fundraisers can gain valuable insights, conduct effective research, and devise comprehensive plans that will help them succeed.

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2 Communicate your message

Technology can help you communicate your fundraising message by enabling you to create and distribute compelling content across multiple channels. For example, you can use graphic design software, video editing tools, and podcasting apps to craft your story, showcase your impact, and appeal to your donors' emotions. You can also use email marketing software, social media management tools, and blogging platforms to reach out to your potential and existing supporters, share updates, and solicit feedback.

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3 Engage your audience

Technology can help you engage your fundraising audience by facilitating you to build and nurture relationships with your donors, volunteers, and partners. For example, you can use CRM (customer relationship management) software, chatbots, and online forums to provide personalized and timely communication, answer queries, and address concerns. You can also use gamification, crowdfunding, and peer-to-peer fundraising to create fun and interactive experiences, encourage participation, and foster community.

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Henry Rowling

Founder of Flying Cars Innovation | We help charity fundraisers build brilliant new campaigns that raise ￡millions ??
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Technology can be a fabulous way of reaching your audiences. But there are pitfalls along the way. With so many different social media channels, streaming platforms and crowdfunding routes you can run out of resource to make an impact. Before you jump on the latest platform consider who you are trying to reach and why. Do your audience use this platform in high volume? Building a credible presence takes time and you can’t be big everywhere. So consider how much time you have for quality content production and community engagement before jumping in!

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4 Manage your data

Technology can help you manage your fundraising data by offering you solutions to collect, store, and organize information. For example, you can use online forms, mobile apps, and QR codes to capture data from various sources, such as donations, registrations, surveys, and feedback. You can also use cloud computing, encryption, and backup services to secure and access your data from anywhere, anytime, and on any device.

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5 Optimize your performance

Technology can help you optimize your fundraising performance by supplying you with tools to measure, evaluate, and improve your results. For example, you can use dashboards, reports, and analytics to monitor your key performance indicators, such as conversion rates, donor retention, and return on investment. You can also use A/B testing, automation, and artificial intelligence to test different strategies, streamline your processes, and enhance your decision making.

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6 Scale your impact

Technology can help you scale your fundraising impact by expanding your reach, increasing your efficiency, and multiplying your outcomes. For example, you can use social media, webinars, and podcasts to spread your message to a wider and more diverse audience, generate awareness, and attract new donors. You can also use software integration, APIs (application programming interfaces), and blockchain to connect your systems, automate your transactions, and ensure transparency and accountability.

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Nicole Nidea

Organ, Eye, & Tissue Donation Education | Tissue Donation Awareness | Organ Procurement Organization Partner | Transplantation | Student Advocacy | Youth Education Outreach | Non Profit Management & Leadership
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Focus on automations and asynchronous communications to scale. To create automations, sign up for Zapier. Zapier makes it easy for people without a tech background to utilize technology to do simple, repetitive tasks automatically. Examples of asynchronous communications include podcasts, videos, and courses. With podcasts, videos, and courses, you can create information and share it multiple times instead of creating 1:1 communications again and again.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jenny Kleintop

Fractional Philanthropy Ops ? Leveling Up & Aligning Data, Database & Operations to Frontline Fundraising Strategies ? Mom to 2 Teens & 3 Rescue Dogs ? Believer in Positivity, Uplifting, and Community
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It's pretty simple.. NO technology = NO fundraising. Try this... turn off your mobile phone (that's technology) and without a phone how do you check your email, your social media, your CRM, which is all technology. You need technology in every aspect of your fundraising efforts - to manage and analyze data, to capture and track efforts in your CRM, and to have insights at your finger tips on your devices to inform your fundraising strategies. Which means you need someone who understands the data and technology from a fundraising prespective. This is why it's imperative to get the philathrophy operations hire right and provide them resources to ensure you are not outpacing your technology.

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How can technology support your fundraising vision?

1

2

3

4

5

6

7

1 Define your goals

2 Communicate your message

3 Engage your audience

4 Manage your data

5 Optimize your performance

6 Scale your impact

7 Here’s what else to consider

Fundraising

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How can technology support your fundraising vision?

1

2

3

4

5

6

7

1 Define your goals

2 Communicate your message

3 Engage your audience

4 Manage your data

5 Optimize your performance

6 Scale your impact

7 Here’s what else to consider

Fundraising

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