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How can stakeholder feedback improve your brand audit process?

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A brand audit is a systematic and objective evaluation of your brand's performance, identity, and value in the market. It helps you identify your strengths, weaknesses, opportunities, and threats, and align your brand strategy with your business goals. However, a brand audit is not a one-time exercise. It requires constant monitoring and feedback from various stakeholders, such as customers, employees, franchisees, suppliers, and competitors. How can stakeholder feedback improve your brand audit process? Here are some tips to consider.

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1 Customer feedback

Customer feedback is the most direct and relevant source of information about your brand's performance, perception, and satisfaction. You can collect customer feedback through various methods, such as surveys, reviews, testimonials, social media, focus groups, and loyalty programs. Customer feedback can help you measure your brand awareness, reputation, loyalty, and differentiation. It can also help you identify your target segments, value proposition, and positioning. By listening to your customers, you can improve your brand audit process by finding out what they want, need, and expect from your brand, and how you can deliver it better.

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Madeiro C. A. N.

Especialista Em Expans?o De Franquias
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Ou?a seus clientes para aprimorar seu processo de auditoria de marca, compreendendo suas necessidades e expectativas. Dica prática: Implemente pesquisas regulares de satisfa??o e esteja ativo nas redes sociais para capturar feedback em tempo real. Passo a passo: 1. Identifique os canais de feedback relevantes. 2. Escolha as métricas a serem avaliadas. 3. Implemente métodos para coletar feedback. 4. Analise e interprete os dados. 5. Aplique insights para melhorar sua marca.??

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Fernando Casas Jiménez

Management | Strategy | Franchising | Marketing | Operations | Retail | Restaurants | B2C | Leadership | MBA
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El consumidor es su mejor fuente de información, está interactuando con su producto y servicio, y es quien más información puede darle para que pueda desarrollar innovación, mejorar procesos o incluso redefinir su propuesta de valor. Sáquele provecho al máximo a los puntos de contacto e interacción que tiene con este, redes sociales, punto de venta, encuestas de servicio, etc. También puede recolectar información de fuentes de investigación que le permitan conocer mejor a su cliente como encuestas o focus groups.

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2 Employee feedback

Employee feedback is another valuable source of information about your brand's culture, values, and vision. Your employees are the ambassadors of your brand, and their engagement, motivation, and satisfaction can affect your brand's performance and image. You can collect employee feedback through methods such as interviews, surveys, performance reviews, and recognition programs. Employee feedback can help you assess your brand alignment, communication, and consistency. It can also help you identify your brand strengths, weaknesses, and opportunities for improvement. By engaging your employees, you can improve your brand audit process by fostering a strong brand identity, culture, and commitment.

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3 Franchisee feedback

Franchisee feedback is a critical source of information about your brand's expansion, profitability, and sustainability. Your franchisees are the partners of your brand, and their success, challenges, and satisfaction can affect your brand's growth and reputation. You can collect franchisee feedback through methods such as meetings, surveys, reports, and audits. Franchisee feedback can help you evaluate your brand support, training, and standards. It can also help you identify your brand opportunities, threats, and best practices. By collaborating with your franchisees, you can improve your brand audit process by ensuring a consistent and effective brand delivery, management, and development.

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Fernando Casas Jiménez

Management | Strategy | Franchising | Marketing | Operations | Retail | Restaurants | B2C | Leadership | MBA
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Como franquiciante uno de los principales stakeholders es el franquiciado. Recuerde que su franquiciado es quien vive la operación del día a día en su región y se enfrenta a sus copetidores locales y sus acciones. También este cuenta con la perspectiva y las preferencias del consumidor local. Por lo mismo en muchos casos desarrolla metodologías de diferentes tipos que le permiten afrontar estos retos de forma práctica. Escúchelos y aproveche esta experiencia, podría ser útil para adaptar procesos o potencializar su marca.

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4 Supplier feedback

Supplier feedback is a useful source of information about your brand's quality, efficiency, and innovation. Your suppliers are the enablers of your brand, and their reliability, performance, and satisfaction can affect your brand's operations and outcomes. You can collect supplier feedback through methods such as contracts, reviews, ratings, and partnerships. Supplier feedback can help you monitor your brand quality, cost, and value. It can also help you identify your brand needs, gaps, and solutions. By working with your suppliers, you can improve your brand audit process by optimizing your brand resources, processes, and products.

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5 Competitor feedback

Competitor feedback is a strategic source of information about your brand's position, differentiation, and advantage in the market. Your competitors are the benchmarks of your brand, and their actions, reactions, and satisfaction can affect your brand's opportunities and threats. You can collect competitor feedback through methods such as research, analysis, and observation. Competitor feedback can help you compare your brand performance, perception, and value with your rivals. It can also help you identify your brand gaps, strengths, and opportunities for improvement. By studying your competitors, you can improve your brand audit process by enhancing your brand strategy, innovation, and differentiation.

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Fernando Casas Jiménez

Management | Strategy | Franchising | Marketing | Operations | Retail | Restaurants | B2C | Leadership | MBA
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Sus competidores son una excelente fuente de información para desarrollar su negocio. Monitorear la innovación, aperturas, métodos de contratación, entrenamiento, beneficios a empleados, etc. le permitirán hacer un buen benchmark de su negocio y tomar acción a tiempo. Conocer su posición en el mercado, la percepción de los consumidores no solo de su producto, sino el de la competencia, le permitirán mejorar su desempe?o y entregar mayor valor al cliente tomando medidas más rápidamente y reaccionando ante cualquier acción.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can stakeholder feedback improve your brand audit process?

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3

4

5

6

1 Customer feedback

2 Employee feedback

3 Franchisee feedback

4 Supplier feedback

5 Competitor feedback

6 Here’s what else to consider

Franchising

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How can stakeholder feedback improve your brand audit process?

1

2

3

4

5

6

1 Customer feedback

2 Employee feedback

3 Franchisee feedback

4 Supplier feedback

5 Competitor feedback

6 Here’s what else to consider

Franchising

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