How can social media help you learn more about your company's products?

Social media can help you learn more about your company's products by providing a platform for real-time updates, customer feedback, and industry discussions. Follow your company's social media accounts, engage with product-related posts, participate in discussions, and monitor customer comments to gain valuable insights, updates, and diverse perspectives on the products your company offers.

I'm going to come at this from a different angle. I manage LinkedIn for a company in MedTech and am a Science Communicator. Being able to simplify complex information forces me to be knowledgeable in the domain. If you can't simplify it, well, you likely don't have the depth of knowledge. For my own business and my job, these posts appear under my name. That means my credibility is on the line. I take that seriously. Learning to simplify complex ideas means you're not using fancy jargon. If you can't explain it to a grade 5, simplify more. As the content manager for LI I learn a ton about products I post about and hope employees at our company can rely on our feed to learn more too. Know your products. Credibility matters.

Following your company's official social media accounts provides direct access to updates, announcements, and promotional content related to your products. It ensures you stay informed about new releases, features, and any changes in the product line.

Social media helps you learn more about your company's products by: 1. Following Official Accounts: Stay updated on releases and announcements. 2. Engaging in Discussions: Participate in customer conversations to understand their experiences. 3. Monitoring Hashtags: Track relevant hashtags and mentions to gauge sentiment. 4. Using Social Listening Tools: Utilize tools to analyze social media data for insights. 5. Engaging with Feedback: Respond to customer comments to address concerns and gather suggestions. For example, following Apple's official accounts or participating in discussions on platforms like Reddit can provide real-time insights into customer opinions and preferences.

Even though nowadays brands are focusing more on building a thought leadership positioning for them on social media, following your company's account could be a great way to learn more about your company's product. In my experience, this is true, especially in Linkedin where it is possible on the company page homepage to highlight your product features. The company will share remarkable product feature releases, benefits, and client use cases on their feed. This will indirectly allow you to deep dive and collect information on your company product.

Participating in groups and communities related to your industry or products allows you to engage with customers, enthusiasts, and even colleagues. This provides a platform for discussions, problem-solving, and sharing experiences with the products.

These groups are so good because of the tribal knowledge you can pick up from others in your industry. Use these groups to learn about what others are doing in your market/industry and use that to compare to your product or offering.

To strategically enhance your product knowledge, actively engage with industry-specific groups and communities on social media platforms like Reddit, Quora, LinkedIn, Facebook, and Slack. This approach is a strategic move to tap into real-time market insights, understand the evolving needs of your prospects, and identify common challenges they face. By participating in these forums, you gain access to a wealth of knowledge shared by experienced sales professionals, including best practices and actionable selling tips. This strategy not only broadens your market understanding but also sharpens your sales tactics, positioning you effectively in our product ecosystem.

Interacting with influencers and industry experts on social media can provide unique insights and opinions about your products. It can also enhance your network and connect you with individuals who may offer valuable feedback or suggestions.

Engaging with influencers and experts is going to give you a tremendous amount of data points on competitive product offerings but also on your own product offering. Learning from other experts online allows you to not only speak more intelligently on what's in the market but will also help you reshape and redefine your unique value proposition.

From my personal experience, engaging with influencers and experts in our field has been incredibly beneficial for deepening my understanding of our products. I've followed renowned bloggers, analysts, and thought leaders on social media, regularly interacting with their content. Commenting on their posts and asking targeted questions has opened up a wealth of insights and perspectives. Sharing their expert content within my network has not only broadened my own product knowledge but also provided me with invaluable tips on positioning our products effectively to prospects. This approach has been a key strategy in staying informed and ahead in our competitive industry.

When you teach and share about your products and services, it helps to cement it better in your own mind. Beyond that, you're also sowing positive seeds and value into the market which has no choice but to return back to you in the form of leads, referrals, inquiries and partnerships. Plus, you're building the brand! Don't wait to start creating content.

To deepen your understanding of our products and enhance your professional presence, I recommend creating and sharing your own content on social media. Consider crafting blog posts, videos, podcasts, or infographics that highlight how products benefit customers. This not only solidifies your product knowledge but also helps in building your personal brand and establishing yourself as an expert in the field. Engaging with the feedback and interactions you receive from this content is also a great way to learn and adapt. It's an effective strategy to attract more prospects and reinforce your understanding of products.

Gleaning sentiment about your product from the internet can be challenging due to the prevalence of negativity and sensationalism aimed at garnering clicks. Despite this, monitoring the overall tone can offer valuable insights. Often, customers echo what they read online, and being aware of these sentiments beforehand can aid in preparation. Additionally, the comment sections of articles are enlightening. The volume of comments can indicate the article's reach, and the nature of these comments can provide further context on public perception.

Quarter of the things I learned about my product were from the social media of my agency. We have a whole blog about our job and the ways we do it. Case studies, academies, stories, bits of advice, etc. Another quarter - from my customers.