To understand whether your social media SEO efforts are successful, you must track and analyze the results. Google Analytics, Facebook Insights, Twitter Analytics, and other tools can help you measure metrics such as traffic, engagement, backlinks, authority, and rankings. Traffic indicates how many visitors come to your blog from your social media posts and profiles. Engagement measures the likes, comments, shares, retweets, and mentions generated by your social media posts. Backlinks show how many other websites link to your blog due to your social media posts and profiles. Authority measures the trust and credibility you build for your blog and brand on social media platforms. Lastly, rankings indicate how well your blog posts rank on search engines for target keywords.