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How can Snapchat be used to increase sales development through social media prospecting?

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Snapchat is a popular social media platform that allows users to send and receive photos and videos that disappear after a few seconds. But did you know that you can also use Snapchat to increase your sales development through social media prospecting? In this article, you will learn how to leverage Snapchat's features and audience to find and engage with potential customers, build trust and rapport, and generate more leads and sales.

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Stephan Koning

Strategic Sales Consulting & Custom Software Solutions || China Sourcing with SinoImportSolutions
Nouman Farooq ?? ??????????????????

?????????????? ?????????????????? ?????????????? ?????????? ??????-????-?????? ?????????????????? ?????????? ?? | 3PL |…

1 Why Snapchat?

Snapchat has over 250 million daily active users, most of whom are between 13 and 34 years old. This means that Snapchat is a great channel to reach a large and young demographic that may be interested in your products or services. Moreover, Snapchat users are highly engaged, spending an average of 30 minutes per day on the app. They also tend to be more authentic and expressive, as they can share their real moments and emotions without worrying about permanent consequences. This creates an opportunity for you to connect with them on a deeper level and show them your brand personality.

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Stephan Koning

Strategic Sales Consulting & Custom Software Solutions || China Sourcing with SinoImportSolutions
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I didn't even knew what snapchat was until this article. AI FTW. Seems like an awesome platform to build real connections. Brand awareness beats SEO anytime so why not using SNAPCHAT!!

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Nouman Farooq ?? ??????????????????

?????????????? ?????????????????? ?????????????? ?????????? ??????-????-?????? ?????????????????? ?????????? ?? | 3PL | 4PL | B2B | B2C | Supply Chain | Clearance | Warehousing | Transportation ?? Freight | ?? 0510517166
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?? Snapchat boasts over 250 million daily active users, primarily in the age range of 13 to 34, making it an ideal platform to connect with a vast and youthful demographic.

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Hernan Duquelsky

Ejecutivo Comercial| Especialista en ventas
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1. ?Por qué Snapchat? Gran alcance: Personas de todo el mundo. Formato atractivo: contenido efímero, visual y dinámico que capta la atención. Alto nivel de engagement: los usuarios interactúan más que en otras plataformas. Posibilidades de segmentación: anuncios segmentados por ubicación, intereses y demographics.

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Anas Mirza / Cert. CII (UK)

Senior Manager Marketing & Relationship at IGI General Insurance Ltd.
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Yes the feature of sending streaks to each other on daily basis increases the availability and usage of Snapchat by real humans. It concludes that audience is already there you just need to blow the real pitch.

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2 How to find prospects on Snapchat?

Using Snapchat for social media prospecting can be challenging since you cannot search for users by keywords or hashtags, unlike other platforms. However, there are some ways to find your target audience on Snapchat. For instance, you can create your own Snapcode and share it on your website, email signature, business cards, or other social media platforms. Additionally, you can scan other people's Snapcodes and add them as friends. Snap Map is another feature that allows you to see where your friends and other users are on a map and join their conversations. You can use Snap Map to find prospects near your location or those interested in topics related to your niche. Discover is a section on Snapchat where you can find curated content from publishers, influencers, and celebrities. You can browse through different categories and genres and follow the accounts that are relevant to your industry or niche. Interacting with their content is also an option.

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Hernan Duquelsky

Ejecutivo Comercial| Especialista en ventas
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2. ?Cómo encontrar prospectos en Snapchat? Crea un perfil atractivo: usa una foto de perfil profesional, una biografía completa y un Snapcode visible. únete a grupos relevantes: busca grupos relacionados con tu nicho de mercado. Utiliza la función de búsqueda: busca usuarios por nombre de usuario, intereses o ubicación. Promociona tu cuenta en otras redes sociales: comparte tu Snapcode en Facebook, Instagram, etc.

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3 How to engage prospects on Snapchat?

Engaging your prospects on Snapchat is essential to capture their attention, build trust, and create rapport. To do this, you should be personal, valuable, and timely in your communication. Aim to show your prospects who you are and what you do, as well as provide value and education to demonstrate how your products or services can solve their problems. Additionally, be responsive and communicate with them in real time to show that you care about them and their needs. You can use selfies, filters, stickers, emojis, captions, stories, snaps, videos, chat, calls, or video calls to express yourself and your brand voice.

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Hernan Duquelsky

Ejecutivo Comercial| Especialista en ventas
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Cómo involucrar a los prospectos en Snapchat? Comparte contenido valioso: ofrece consejos, tutoriales, demostraciones de productos o contenido detrás de escena. Crea historias atractivas: usa filtros, stickers, emojis y música para mantener a los usuarios interesados. Interactúa con tu audiencia: responde a las preguntas, comentarios y Snaps de los usuarios. Realiza concursos y sorteos: ofrece descuentos o productos gratis para aumentar la participación. Experiencia personal: He usado Snapchat para promocionar diferentes negocios y he tenido buenos resultados. He creado historias atractivas mostrando mi trabajo, he realizado concursos y he interactuado con mi audiencia. Esto me ha permitido generar nuevos leads y aumentar mis ventas.

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4 How to convert prospects on Snapchat?

The ultimate goal of using Snapchat for social media prospecting is to convert your prospects into leads and sales. To do so, you can use CTAs such as links, buttons, or swipe-ups to direct your prospects to your landing page or checkout page. Additionally, you can offer incentives like discounts, coupons, free trials, bonuses, or referrals to motivate your prospects to take action. Finally, you can create urgency in your offer by using timers, countdowns, limited quantities, or exclusive offers to persuade your prospects to act now or lose the opportunity.

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5 How to measure your results on Snapchat?

The final step of using Snapchat for social media prospecting is to measure your results and see how effective your strategy is. To evaluate your performance on the platform, you should track metrics such as views, which indicate how much exposure and awareness you are generating for your brand, and screenshots, which show the level of interest and engagement. Additionally, measure opens to gauge the amount of attention and trust you are building with prospects, and conversions to determine how much value and persuasion you are delivering.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can Snapchat be used to increase sales development through social media prospecting?

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6

1 Why Snapchat?

2 How to find prospects on Snapchat?

3 How to engage prospects on Snapchat?

4 How to convert prospects on Snapchat?

5 How to measure your results on Snapchat?

6 Here’s what else to consider

Sales Development

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How can Snapchat be used to increase sales development through social media prospecting?

1

2

3

4

5

6

1 Why Snapchat?

2 How to find prospects on Snapchat?

3 How to engage prospects on Snapchat?

4 How to convert prospects on Snapchat?

5 How to measure your results on Snapchat?

6 Here’s what else to consider

Sales Development

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