How can sales operations professionals receive effective feedback from their peers?

Sales operations professionals can receive effective feedback from peers by actively seeking it out in a structured manner. Set up regular feedback sessions or meetings specifically for this purpose. Prepare specific questions or topics to guide the feedback process. Create a safe and open environment where honest opinions can be shared without judgment. Encourage constructive criticism by focusing on actions and behaviors rather than personal attributes. Actively listen and avoid becoming defensive. Show appreciation for the feedback received. Implement changes based on the feedback and follow up to discuss improvements or further adjustments.

La aplicación de la metodología SMART se vuelve esencial en la formulación de objetivos, ya que garantiza un enfoque estructurado y realista. En ocasiones, los objetivos carecen de la especificidad, medición, alcanzabilidad, relevancia y temporalidad necesarias, lo que puede convertirlos en meras aspiraciones sin resultados tangibles.

Not all feedbacks are the same, the form matters, but the font matters the most. I suggest 3 main characteristics that you should look for on picking your feedback source: 1- Authority - Does the person have background, above average results, and experience to be giving others feedback? 2- Proximity - Does the person know you, your goals and your background? That would help a lot on formulating the best feedback 3- Culture fit - Does the person has the culture fit of the company? Is a well recognized as a team player? Be strategic. Good feedbacks are crucial for growth.

Feedback is not a one time matrix ! It should be seen as a trend, take feedbacks consistently on monthly basis. Consistency is tough. Circle back output of one feedback to input of another. Once you have the output for 3-4 months you can get insights from the trends of feedback. Draw matrices according to the feedback and measure your progress and learning.

Feedback should be continuous, but it can't be ignored. If you are going to put yourself out there for feedback, then you better do something about it. I have always enabled the sales team to provide input on reports, changes, meetings, etc. And I am committed to listening and implementing suggestions, especially where we've missed the mark. It can't be taken personally; feedback means we grow, and the team should be empowered to provide it.

La implementación de diálogos claros y efectivos con colegas posibilita la identificación y comprensión de nuestras deficiencias y vulnerabilidades. Para ello, es imperativo establecer objetivos específicos y Key Performance Indicators (KPIs) que rastreen nuestro rendimiento. Esta estructura proporciona un marco medible para evaluar las áreas que requieren mejora, permitiendo un enfoque estratégico en el desarrollo continuo y la optimización de habilidades.

Sale’s operations is all about discipline, accuracy, data, insights and more. Often termed as the back end for sales management, most of the recent improvements have occurred due to the retrospective nature of feedback, mostly from managers and leaders. A paradigm shift for SO to engage with the field sales organisations is much needed with an organisational mindset of SO being part of the GTM. Tools like predictive analytics and account based BI today enabled with GenAI can boost up demand creation and demand capture by a huge margin. SALES OPS IS GTM not a back end to Sales, therefore the feedback has to be from the field in realtime with realtime response.