How can Sales Engineering managers balance team and company needs?

1 Set clear goals and priorities

One of the first steps to balance team and company needs is to set clear and realistic goals and priorities for yourself and your team. You should align your goals with the company's vision and strategy, as well as the sales cycle and customer needs. You should also communicate your goals and priorities to your team and other stakeholders, and track your progress and results regularly. This will help you focus on the most important tasks, avoid distractions and conflicts, and demonstrate your value and impact.

2 Delegate and empower your team

Another way to balance team and company needs is to delegate and empower your team. You can't do everything by yourself, and you shouldn't micromanage your team. Instead, you should leverage your team's strengths and skills, assign them appropriate tasks and responsibilities, and give them the autonomy and support they need to succeed. This will help you free up your time and energy, develop your team's capabilities and confidence, and foster a culture of trust and collaboration.

3 Manage your time and resources

A third way to balance team and company needs is to manage your time and resources efficiently. You should plan your schedule and workload in advance, prioritize your activities based on urgency and importance, and set boundaries and expectations with your team and other stakeholders. You should also use the right tools and processes to streamline your workflows, automate repetitive tasks, and optimize your performance. This will help you reduce stress and frustration, increase productivity and quality, and avoid overcommitting or underdelivering.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?