Packaging is more than just a way to protect and transport perishable goods. It can also be a powerful tool to attract customers, communicate value, and influence buying decisions. In this article, you will learn how retailers can use packaging to increase perishable goods sales by applying some simple but effective strategies.
One of the first steps to increase perishable goods sales is to make them stand out on the shelf. You can use packaging to create visual appeal, contrast, and differentiation. For example, you can use bright colors, clear windows, or unique shapes to catch the eye of shoppers. You can also use labels, stickers, or tags to highlight benefits, features, or promotions. The more visible your perishable goods are, the more likely they are to be noticed and picked up by customers.
Some ways that retailers can use packaging to increase perishable goods sales are: - Use clear and transparent packaging to showcase the freshness and quality of the products - Use color-coded labels or stickers to indicate the expiration date or best before date of the products - Use recyclable or biodegradable packaging materials to appeal to environmentally conscious consumers - Use attractive and eye-catching designs or logos to differentiate the products from competitors - Use informative and persuasive messages or slogans to highlight the benefits or features of the products
In my experience meat and seafood require moisture-resistant and leak-proof packaging, while fruits and vegetables need breathable and perforated packaging to prevent ethylene gas buildup. More importantly, you need to have a dedicated area in your store for perishable goods Major topic here is merchandising In general terms, ‘merchandising’ relates to the visual display of products within the store and making sure that the shelves are appropriately stocked. In addition, it relates to you having a variety of products available at any given time. It also relates to a retail outlet having set areas for set types of products. Customers prefer to be able to identify set areas where they can locate set products.
Another way to increase perishable goods sales is to make them convenient for customers. You can use packaging to offer convenience, functionality, and ease of use. For example, you can use resealable, recyclable, or compostable packaging to reduce waste and extend shelf life. You can also use portion-controlled, ready-to-eat, or microwaveable packaging to save time and effort. The more convenient your perishable goods are, the more likely they are to be preferred and purchased by customers.
A third way to increase perishable goods sales is to make them informative for customers. You can use packaging to provide information, education, and guidance. For example, you can use nutrition facts, ingredients, or allergens to inform customers about the quality and safety of your products. You can also use recipes, tips, or suggestions to educate customers about the usage and versatility of your products. The more informative your perishable goods are, the more likely they are to be trusted and valued by customers.
A fourth way to increase perishable goods sales is to make them emotional for customers. You can use packaging to evoke emotions, stories, and connections. For example, you can use images, colors, or fonts to convey a mood, a theme, or a personality. You can also use logos, slogans, or testimonials to tell a story, a mission, or a promise. The more emotional your perishable goods are, the more likely they are to be remembered and recommended by customers.
A fifth way to increase perishable goods sales is to make them interactive for customers. You can use packaging to create engagement, feedback, and loyalty. For example, you can use QR codes, NFC tags, or augmented reality to link your packaging to digital content, such as videos, games, or coupons. You can also use surveys, ratings, or reviews to collect feedback and improve your products. The more interactive your perishable goods are, the more likely they are to be enjoyed and repeated by customers.
A sixth way to increase perishable goods sales is to make them sustainable for customers. You can use packaging to demonstrate sustainability, responsibility, and ethics. For example, you can use biodegradable, recycled, or renewable packaging materials to reduce environmental impact. You can also use certifications, seals, or labels to show social or ethical standards, such as organic, fair trade, or animal welfare. The more sustainable your perishable goods are, the more likely they are to be respected and supported by customers.