How can QR codes be used to drive customer engagement in retail marketing?
QR codes are a simple yet powerful tool for retail marketing. They are two-dimensional barcodes that can be scanned by smartphones to access digital content, such as websites, videos, coupons, or social media. QR codes can help retailers create engaging and interactive experiences for their customers, both in-store and online. In this article, we will explore some of the ways that QR codes can be used to drive customer engagement in retail marketing.