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How can photography help you tell your brand's story on social media?

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Photography is more than just a visual medium. It's a powerful tool to communicate your brand's identity, values, and personality on social media. Whether you're a small business, a nonprofit, or a personal brand, you can use photography to tell your story, connect with your audience, and stand out from the crowd. In this article, you'll learn how to use photography to create a compelling digital strategy for your social media channels.

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Kim Conant

Photographer, Marketer, and Personal Brand Builder helping women over 40 transition from corporate careers into…

1 Define your brand story

Before you start taking photos, you need to have a clear idea of your brand story. This narrative should describe who you are, what you do, why you do it, and how you do it differently - what makes you unique and memorable. To define your brand story, answer questions such as what your mission, vision, and values are, what your goals and objectives are, who your target audience is and what their needs and pain points are, what your brand voice and tone is, and what your brand colors, fonts, and logo are. By having a consistent and coherent visual identity for your social media platforms through these elements, it will help you create a memorable brand story.

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Kim Conant

Photographer, Marketer, and Personal Brand Builder helping women over 40 transition from corporate careers into successful consulting and coaching businesses.
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I have clients fill out a brand questionnaire to learn more about their values, brand voice, and overall style. This helps us plan and design a photo shoot to make sure we create images with the right lighting, location, and wardrobe to capture their brand essence. Authenticity is key, so I make sure to showcase their professional selves in the images. I suggest including photos of the workplace, and expressive photos to show your personality. These images used consistently across your social media channels will build a cohesive brand story that will help you be more recognizable.

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2 Choose your photography style

Once you have your brand story, you need to choose a photography style that reflects it. This style is the way you capture, edit, and present your images. It sets the mood and tone of your photos, making them recognizable and distinctive. To choose a photography style, consider the message or emotion you want to convey with your photos, the genre or theme (e.g. lifestyle, product, portrait, landscape), the lighting, composition, color, contrast, and texture of your photos as well as any filters, presets, or effects used to edit them. Taking these factors into account will help you create a consistent and appealing aesthetic for your social media platforms.

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Timothy Schmidt

Tim is a multi award winning Certified Professional Photographer from south-west Idaho based in the Treasure Valley. Tim specializes in Western Editorial, Commercial Branding and Portrait Photography.
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Maintaining a consistent photography style is important for a brand for several reasons Brand recognition, consistent photography helps establish a recognizable visual identity for a brand. When consumers encounter consistent imagery across various touchpoints, such as websites, social media, advertisements, and packaging, they are more likely to associate those visuals with the brand. This can lead to increased brand recognition and memorability. Long-term, consistency in photography reinforces a brand's long-term strategy and commitment to its identity. Over time, a consistent visual style can become an integral part of a brand's identity, contributing to its longevity and resilience in the marketplace.

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3 Plan your photography content

Having your photography style in place is an important step, but in order to really bring value and interest to your followers, you need to plan your photography content. To do this, it's necessary to conduct a social media audit to assess your current performance and identify your strengths and weaknesses. Additionally, researching competitors and industry trends can help you find inspiration and gaps in the market. Defining content pillars or categories that align with your brand story and audience needs is also essential. Finally, creating a content calendar or schedule that outlines what, when, where, and how you'll post your photos will help you measure and analyze results so that you can adjust your strategy accordingly. By doing this, you can create a consistent and effective content strategy for your social media platforms.

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4 Engage with your photography community

Engaging with a photography community is essential for building trust and loyalty with your audience, as well as expanding your reach and influence. To do this, you should follow, like, comment, and share other relevant accounts in your niche or industry. Additionally, respond to comments and messages from followers and potential customers. You can also encourage user-generated content or photos from your followers that feature your brand or products. Moreover, collaborate with other photographers, influencers, or brands that share your values and vision. Furthermore, create contests, giveaways, challenges, or quizzes that involve your followers and reward them. These practices will help you create a consistent and authentic relationship with your social media platforms. Photography is a great way to tell your brand's story on social media. Through these practices, you can use photography to connect with your audience and stand out from the crowd while achieving your goals and objectives.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can photography help you tell your brand's story on social media?

1

2

3

4

5

1 Define your brand story

2 Choose your photography style

3 Plan your photography content

4 Engage with your photography community

5 Here’s what else to consider

Digital Strategy

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How can photography help you tell your brand's story on social media?

1

2

3

4

5

1 Define your brand story

2 Choose your photography style

3 Plan your photography content

4 Engage with your photography community

5 Here’s what else to consider

Digital Strategy

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