登录查看更多内容

How can personas help you design better IA?

由人工智能和领英社区提供技术支持

Information architecture (IA) is the practice of organizing and labeling the content and functionality of a website or app to make it easy and intuitive for users to find what they need and accomplish their goals. But how do you know if your IA meets the needs and expectations of your target audience? One way to answer this question is to use personas, which are fictional representations of your ideal users based on research and data. In this article, you will learn how personas can help you design better IA by:

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Darbaz Dara

Head of Data & Analysis

1 Understanding user goals

Personas can help you identify the main goals and tasks that your users want to achieve on your website or app, as well as their motivations, preferences, and pain points. By knowing what your users are trying to do, you can design an IA that supports their journeys and provides them with clear and relevant information and options. For example, if your persona is a busy parent looking for a quick and healthy meal recipe, you can create an IA that allows them to filter by cooking time, ingredients, and dietary restrictions.

添加您的观点

Darbaz Dara

Head of Data & Analysis
举报内容
When a designer works on Information Architecture (IA), it's easy to get sidetracked by technical details or the goals of the business. A helpful way to stay on track is to use Personas. Personas remind you that your main goal is to make a system that's easy and efficient for people to use. They represent different kinds of users who have their own needs, backgrounds, and ways of using your product. This variety is important. It helps you design IA in a way that makes sure your system is useful for everyone, not just one group of users, but all who can benefit from what you're creating.

已翻译

赞

2 Creating user scenarios

Personas can also help you create realistic scenarios that describe how your users would interact with your website or app in different situations and contexts. By imagining how your personas would use your IA, you can test its usability and effectiveness, and uncover potential problems or gaps. For example, if your persona is a traveler looking for a hotel, you can create a scenario that shows how they would use your IA to compare prices, amenities, and locations, and what factors would influence their decision.

添加您的观点

Darbaz Dara

Head of Data & Analysis
举报内容
Creating user scenarios is crucial in designing intuitive and user-friendly IA. These scenarios are like crafting characters in a storybook, helping you understand user interactions with your system. They clarify goals, actions, motivations, and context. Consider an E-commerce website. Imagine a persona: Alex, a 35yo working mother with limited time. Her goal is buy a birthday gift for her son. In this scenario, Alex visits the website, navigates to the kids' section, filters products by age and interest, reviews details and comparisons, and finally purchases a toy using a saved payment method. This process highlights the efficient navigation and filtering, informative product details, and a streamlined checkout experience in your IA.

已翻译

赞

3 Evaluating user feedback

Personas can also help you evaluate the feedback and data that you collect from your users through various methods, such as surveys, interviews, analytics, or usability testing. By comparing the feedback and data with your personas, you can see if your IA meets the needs and expectations of your users, or if there are any discrepancies or issues that need to be addressed. For example, if your persona is a student looking for a course, you can see if your IA helps them find the information they need, such as the course description, syllabus, instructor, and reviews.

添加您的观点

4 Prioritizing user needs

Personas can also help you prioritize the needs and requirements of your users when designing or redesigning your IA. By ranking your personas according to their importance, frequency, or impact, you can decide which features, content, and functionality to focus on or to omit. For example, if your persona is a potential donor looking for a charity, you can prioritize the IA elements that showcase the impact, transparency, and credibility of your organization.

添加您的观点

5 Communicating user insights

Personas can also help you communicate the insights and findings that you have gathered from your user research and testing to other stakeholders, such as clients, developers, or content writers. By using personas as a common reference point, you can explain the rationale and benefits of your IA decisions, and persuade others to adopt or support them. For example, if your persona is a job seeker looking for a career opportunity, you can use their story and feedback to justify the IA changes that you propose to improve the user experience and conversion rate.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Darbaz Dara

Head of Data & Analysis
举报内容
Across different stages of the IA design process, personas provide a consistent reference point and guideline. This consistency is very crucial for maintaining a user-centered approach throughout the project lifecycle.

已翻译

赞

Information Architecture

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can personas help you design better IA?

1

2

3

4

5

6

1 Understanding user goals

2 Creating user scenarios

3 Evaluating user feedback

4 Prioritizing user needs

5 Communicating user insights

6 Here’s what else to consider

Information Architecture

给文章评分

感谢您的反馈

更多Information Architecture相关文章

更多相关阅读内容

How can personas help you design better IA?

1

2

3

4

5

6

1 Understanding user goals

2 Creating user scenarios

3 Evaluating user feedback

4 Prioritizing user needs

5 Communicating user insights

6 Here’s what else to consider

Information Architecture

给文章评分

感谢您的反馈

查看其他技能