How can packaging create a sense of belonging around your product?

1 What is a sense of belonging and why does it matter?

A sense of belonging is the feeling of being part of a group, community, or culture that shares your interests, values, and goals. It is a basic human need that affects our well-being, motivation, and behavior. When customers feel a sense of belonging to a brand, they are more likely to trust, support, and recommend it to others. They also tend to be more loyal, engaged, and satisfied with their purchases.

2 How to use packaging to convey your brand identity

Your packaging is the first impression that your customers have of your product and your brand. It should reflect your brand identity, which is the unique combination of elements that define who you are, what you do, and how you do it. These elements include your name, logo, colors, fonts, images, slogans, tone of voice, and story. By using consistent and coherent packaging across your product range, you can create a recognizable and memorable brand identity that sets you apart from your competitors.

5 How to use packaging to inspire action and advocacy

Your packaging can also inspire your customers to take action and advocate for your product and your brand. You can use packaging to motivate your customers to buy, use, or reuse your product. For example, you can use packaging that offers discounts, rewards, or incentives for repeat purchases or referrals. You can also use packaging that educates, entertains, or surprises your customers. For example, you can use packaging that provides tips, facts, or trivia about your product or industry. You can also use packaging that has a hidden message, a puzzle, or a gift inside.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?