How can the oil industry improve public perception of unconventional oil and gas resources?

Perception is not the problem. There is simply no space for fossil fuels on a liveable planet. The IEA has already concluded that no new oil & gas projects are needed. We need to keep it in the ground.

Not sell them - petroleum products contribute to global climate change which threatens the future of humanity. Instead, they should invest their resources in genuinely carbon free technologies such as wind, solar and perhaps most relevant to their expertise, geothermal and help usher in a prosperous carbon free future for us all.

Supporting the energy transition, and advocating to help stopping climate change does not necessarily mean being categorically against oil and gas. We need to think scientifically, and not politically for once, where some are just trying to win votes. It's true that Oil & Gas does contribute directly and indirectly to a lot of carbon emission worldwide, but we must not forget that we owe our comfort, our food, and our transportation to it. We will not stop using oil and gas for at least 80 years, and that is just the facts based on the present. What we can do however, is increase CCS projects (Governments need to finance these operations), while gradually investing in potential future renewable sources, such as Hydrogen.

The world is looking for ways to decarbonize it's economy and that is urgent, but what it is clear on my experience in the development countries, using technologies such as energy batteries to back-up intermitent renewables sources is very expenses. Using natural gas, even shale gas, can come as the solution for balancing the grid when the sun is not shinning and the wnd is not blowing. Gas has already less emissions than the oil and combinning it with carcon captures technologies we can reach our global targets. Oil and gas is and will be the basis to built our future energy systems as the energy demands on the world will keep growing.

1) Celebrity endorsements: DiCaprio sipping on a glass of the finest crude oil: "Mmm, tastes like the future!"; 2) Ads and campaigns with top-level sportsmen: for every goal Messi scores, an oil company plants a tree in Africa; 3) A reality TV show, "Dancing with the Drillers"; celebrities team up with roughnecks to perform ballet moves atop an oil rig platform; 4) Merchandising; chewable flavored proppant, cuddly plush toys for kids shaped like oil barrels and gas flames, and bedtime stories about "the wonder of hydrocarbons"; 5) An oil industry-sponsored music festival, "Coachella Crude," featuring The Frack Street Boys, Shale Swift, and The Rolling Scones.

If the oil industry collaborated with local stakeholders, they would hear major concerns and rampant calls to halt all operations. All too often local communities are ignored, along with a global consensus of scientists, NGOs and academics. The IPCC and IEA have made it clear that no more fossil fuel sources can be opened if the world is serious about living up to its commitments and avoiding a significantly worsening climate crisis.

The oil and gas industry has been a forerunner in innovation. If you look all the technologies that were develop and still are on this industry is imense. What we should do as an industry is to promote how we invest in innovation, all the developments in technology that were possible due to our industry. We now discuss CCUS and hydrogen but the technologies for that will come from the ones that were developed by the O&G industry. Also the comunities that the O&G companies are doing I do not see any other industry do (diversity programs, learning and development, social programs, etc)

Oil and Gas industry is perceived as rigid and resistant to change. But in my opinion, it is changing with time. People are embracing new technologies, and they are open to new ideas. The current buzz towards CCUS and Data Science are few examples. However, we have long way to go.