How can nonprofits leverage social media and digital platforms to reach and engage diverse audiences?

When thinking about goals remember you can only measure actions. Sending an email is an action. Opening an email is an action. Clicking on a link is an action. Actions can be proxies for awareness, education, etc but recognize both the limitations and power of what you can actually measure.

2 points essentiels à mon sens : Ne pas limiter la présence à une seule plateforme social media. Il est bon de maintentir une présence active sur plusieurs plateformes pour atteindre un public plus large. Chaque réseau a ses propres forces et démographies d'utilisateurs.... Créer du contenu qui éduque le public sur les problèmes que l'organisme à but non lucratif aborde. Informer et sensibiliser peuvent se trouver être des outils puissants pour l'engagement en fin de compte.

Defined goals can be modified over time to reflect the direction of the organization. When defining specific and measurable goals, be realistic.

They key to any successful fundraising campaign starts with the target population. On top of "knowing your audience" I would suggest to customize your content based on which audience you plan to engage. For highly engaged supporters of your non profit, you may want to present more detailed information in your content. Whereas for new people who do not know your organization, you will need to develop content that explains what you do at a higher level.

Be selective. It is better to have one or two consistent and strong social platforms than to spread yourself thin with too many making it unmanageable.

During the content creation phase, make the intention to imbed content marketing in your strategy from the beginning. Content marketing is around creating messages that is not about selling to people: it’s all about storytelling and data sharing that is mission-aligned to your work but not ALL about your work. What content will interest the people you serve that is not directly advertising your programs? This strategy allows your nonprofit to also increase its presence in organic search because it encourages "thought leadership" pieces that will lend exposure outside of your typical network.

Be sure to include a call to action. For example: please donate, click for more information, retweet, subscribe, register here, etc.

Try to incorporate best times and days practices that coincides with each social channel. This will help increase visibility and engagement with your audience.

Anyone who reacts (likes, supports, etc.) or comments on any piece of content you develop should be messaged directly. If they are taking the time to engage with you and your organization, you should take the time to respond thoughtfully!

Build community by using photos of real people in your content. When people in your community see a familiar face - your staff, volunteers, or the clients you serve - there is an emotional connection. This can be very powerful! Our social media posts with faces almost always have higher engagement metrics.