How can a new BRM effectively communicate with stakeholders?

1 Know your stakeholders

Before you communicate with your stakeholders, you need to know who they are, what their needs and expectations are, and how they prefer to communicate. You can use various tools and techniques, such as stakeholder mapping, analysis, and profiling, to identify and prioritize your stakeholders, understand their perspectives and interests, and tailor your communication style and approach to suit them. You should also seek feedback and input from your stakeholders regularly to ensure that you are meeting their needs and addressing their concerns.

4 Adapt your communication style and tone

As a new BRM, you should be able to adapt your communication style and tone to suit different stakeholder personalities, moods, and situations. You should be aware of your own communication preferences and tendencies, and how they may affect your interactions with others. You should also be able to recognize and adjust to the communication styles and cues of your stakeholders, such as their verbal and non-verbal expressions, emotions, and feedback. You should aim to communicate in a respectful, empathetic, and assertive way, and avoid communication barriers, such as jargon, assumptions, or biases.

5 Build rapport and trust

One of the most important aspects of communication as a new BRM is to build rapport and trust with your stakeholders. Rapport and trust can help you establish and maintain positive and productive relationships, as well as facilitate collaboration and co-creation. You can build rapport and trust by showing genuine interest and curiosity in your stakeholders, listening actively and attentively to their views and concerns, acknowledging and appreciating their contributions and feedback, and following through on your commitments and promises.

6 Communicate value and impact

Finally, as a new BRM, you should communicate the value and impact of your role and your activities to your stakeholders. You should demonstrate how you are adding value to your stakeholders, the organization, and the business ecosystem, by aligning your communication with the strategic vision and goals, highlighting the benefits and outcomes of your initiatives and projects, and showcasing the evidence and results of your performance and achievements. You should also communicate the impact of your stakeholders on your role and your activities, by recognizing and celebrating their successes and learnings, and sharing the feedback and insights that you have gained from them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?