How can media sales teams collaborate and communicate effectively in a remote or hybrid work environment?

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The media industry is undergoing a digital transformation that challenges the traditional ways of selling and delivering content. Media sales teams need to adapt to the changing customer expectations, market dynamics, and competitive landscape. How can they collaborate and communicate effectively in a remote or hybrid work environment? Here are some tips to help you and your team succeed.

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Moss Jacobson, MBA, CC

VP of Sales and Marketing at CTN Solutions || Expert Business Innovation Strategist || Cybersecurity, Compliance, &…

1 Set clear goals and expectations

One of the first steps to ensure effective collaboration and communication is to set clear goals and expectations for your team and your clients. Define what success looks like, how you will measure it, and what roles and responsibilities each team member has. Communicate these goals and expectations regularly and transparently, and use tools like project management software, CRM systems, and dashboards to track and share progress.

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Moss Jacobson, MBA, CC

VP of Sales and Marketing at CTN Solutions || Expert Business Innovation Strategist || Cybersecurity, Compliance, & Technology Consulting
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I don't feel that the core methods of communication and collaboration have changed, but rather the tools we use daily to work as teams.

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2 Choose the right tools and platforms

Another key factor for successful collaboration and communication is to choose the right tools and platforms that suit your team's needs and preferences. There are many options available for video conferencing, instant messaging, file sharing, document editing, and presentation creation. You should select the ones that are easy to use, secure, reliable, and compatible with your existing systems and workflows. You should also establish some best practices and guidelines for using these tools and platforms, such as when to use video vs audio, how to share feedback, and how to avoid distractions.

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3 Build trust and rapport

Collaborating and communicating in a remote or hybrid work environment can pose some challenges for building trust and rapport with your team and your clients. You may miss out on some of the informal interactions, social cues, and body language that help create rapport and trust in person. To overcome these challenges, you should make an effort to connect with your team and your clients on a personal level, as well as a professional level. You can do this by scheduling regular check-ins, sharing personal stories, celebrating achievements, and showing empathy and appreciation.

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4 Be flexible and adaptable

The media industry is constantly evolving and changing, and so are the needs and preferences of your team and your clients. You should be flexible and adaptable to the changing circumstances and expectations, and be ready to adjust your strategies, tactics, and deliverables accordingly. You should also be open to feedback, suggestions, and new ideas from your team and your clients, and be willing to experiment and learn from your failures and successes.

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Moss Jacobson, MBA, CC

VP of Sales and Marketing at CTN Solutions || Expert Business Innovation Strategist || Cybersecurity, Compliance, & Technology Consulting
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This area is one of the most difficult to address and can be stressful for some in the workforce. I have found it is important to be able to recognize when the remote and distributed team circumstances are impacting productivity and not lack of employee engagement or productivity.

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5 Leverage your strengths and expertise

One of the advantages of working in a remote or hybrid work environment is that you can leverage your strengths and expertise more effectively. You can focus on the tasks and activities that you are good at and enjoy, and delegate or outsource the ones that you are not. You can also tap into the diverse skills, knowledge, and perspectives of your team and your clients, and learn from their experiences and insights. You can use tools like online surveys, assessments, and profiles to identify and showcase your strengths and expertise, and to discover and appreciate those of your team and your clients.

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6 Seek feedback and support

Finally, you should seek feedback and support from your team and your clients, as well as from other sources, such as mentors, coaches, peers, and industry experts. Feedback and support can help you improve your performance, overcome challenges, and achieve your goals. You should ask for feedback and support regularly and proactively, and be receptive and responsive to it. You should also provide feedback and support to your team and your clients, and acknowledge their efforts and contributions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can media sales teams collaborate and communicate effectively in a remote or hybrid work environment?

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1 Set clear goals and expectations

2 Choose the right tools and platforms

3 Build trust and rapport

4 Be flexible and adaptable

5 Leverage your strengths and expertise

6 Seek feedback and support

7 Here’s what else to consider

Media Sales

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How can media sales teams collaborate and communicate effectively in a remote or hybrid work environment?

1

2

3

4

5

6

7

1 Set clear goals and expectations

2 Choose the right tools and platforms

3 Build trust and rapport

4 Be flexible and adaptable

5 Leverage your strengths and expertise

6 Seek feedback and support

7 Here’s what else to consider

Media Sales

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