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How can a Marketing Research professional develop their personal brand?

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As a marketing research professional, you have valuable skills and insights that can help businesses make better decisions and improve their performance. But how do you showcase your expertise and stand out from the crowd? Developing your personal brand can help you build your reputation, attract new opportunities, and grow your network. Here are some tips on how to create and promote your personal brand as a marketing research professional.

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Srinivas Seshadri

LinkedIn Top Voice | Head Marketing | Category Management I Brand Management I Consumer Insights I IIM Trichy
Eda Ocak

Partner at ThinkNeuro

1 Identify your niche

The first step to developing your personal brand is to identify your niche, or the specific area of marketing research that you excel at and enjoy. Your niche should reflect your strengths, passions, and goals, as well as the needs and preferences of your target audience. For example, you might specialize in consumer behavior, data analytics, social media research, or B2B research. By focusing on a niche, you can position yourself as an expert and differentiate yourself from other marketing research professionals.

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Eda Ocak

Partner at ThinkNeuro
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Identifying your niche also means being focused. Given the limited time and energy available, being a subject matter expert also means focusing only on that subject. Although you can provide services on similar/close topics, it is very valuable to be able to say no to research requests outside your chosen field. This perspective, which I can summarize as winning by losing, will be very useful in clarifying your personal brand, although it may be challenging at first.

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2 Create your value proposition

The next step is to create your value proposition, or the statement that summarizes what you offer, how you deliver value, and what makes you unique. Your value proposition should communicate your skills, experience, and achievements, as well as your personality, values, and vision. For example, you might say something like "I help businesses understand their customers and optimize their marketing strategies using data-driven insights and creative solutions". Your value proposition should be clear, concise, and compelling, and it should be consistent across all your platforms and channels.

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Beatrice Ronchetti

LinkedIn Personal Branding | Helping Founders & Corporate Teams Attract their Ideal Clients on LinkedIn?? | International Public Speaker ???| Founder ??| Podcast Guest ??| Book me to speak at your next event ??
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This is incredibly important and also forces you to focus your mind while making it crystal clear to your audience who you can help and how. It’s first and foremost a clarification piece to yourself and others. When writing a value proposition (especially for a LinkedIn headline) I find layering information very useful - use the format “I am a…| I help… | By working with me businesses will…”. This leaves no room for error!

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3 Build your online presence

The third step is to build your online presence, or the collection of profiles, portfolios, and content that showcase your personal brand online. Your online presence should include a professional website, a LinkedIn profile, and a blog or a podcast. Your website should have a catchy domain name, a user-friendly design, and a portfolio of your work samples and testimonials. Your LinkedIn profile should have a professional photo, a catchy headline, a detailed summary, and relevant keywords and endorsements. Your blog or podcast should have valuable and engaging content that demonstrates your expertise and thought leadership.

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Beatrice Ronchetti

LinkedIn Personal Branding | Helping Founders & Corporate Teams Attract their Ideal Clients on LinkedIn?? | International Public Speaker ???| Founder ??| Podcast Guest ??| Book me to speak at your next event ??
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All of the above is key, while also making sure that your messaging resonates with your audience and speaks to their pain points!

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4 Grow your network

The fourth step is to grow your network, or the group of people who know, like, and trust you, and who can support your career goals. Your network should include your colleagues, clients, mentors, peers, and influencers in your niche. You can grow your network by attending events, joining online communities, reaching out to potential contacts, and providing value and feedback. You should also maintain and nurture your existing relationships by staying in touch, sharing updates, and offering help and referrals.

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5 Showcase your achievements

The fifth step is to showcase your achievements, or the results and outcomes that you have delivered for your clients or employers. Your achievements should highlight your impact, value, and skills, and they should be quantified and verified whenever possible. You can showcase your achievements by updating your website, LinkedIn profile, and resume with your latest projects and accomplishments. You can also share your success stories, case studies, and testimonials on your blog, podcast, or social media.

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6 Keep learning and improving

The final step is to keep learning and improving, or the process of acquiring new knowledge, skills, and competencies that can enhance your personal brand and career prospects. You should keep learning and improving by staying updated on the latest trends, tools, and techniques in your niche, as well as the broader marketing research field. You should also seek feedback, mentorship, and coaching from others who can help you grow and develop. You should also set goals, track your progress, and celebrate your wins.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Srinivas Seshadri

LinkedIn Top Voice | Head Marketing | Category Management I Brand Management I Consumer Insights I IIM Trichy
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“The best strategy for building a personal brand is to be 100% ‘you,’ without watering down your personality in any way.” —Gary Vaynerchuk

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How can a Marketing Research professional develop their personal brand?

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1 Identify your niche

2 Create your value proposition

3 Build your online presence

4 Grow your network

5 Showcase your achievements

6 Keep learning and improving

7 Here’s what else to consider

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