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How can lateral thinking revolutionize your Creative Strategy?

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Lateral thinking is a way of solving problems by using unconventional and creative approaches. It can help you break out of your habitual patterns of thinking and generate new ideas and solutions. In this article, you will learn how lateral thinking can revolutionize your creative strategy and boost your innovation potential.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
Penny Warnock ?

Content Marketing @ Contentoo ? I Contributor to The Drum I Grow Through Exceptional Content
Veronica Rosas

Multimedia Designer | Marketing, PR and Communications | Interdisciplinary Artist

1 What is lateral thinking?

Lateral thinking is a term coined by psychologist Edward de Bono in the 1960s. He defined it as "the use of deliberate, systematic, and logical techniques to change the way we think and come up with better ideas". Lateral thinking involves challenging assumptions, looking for alternatives, finding connections, and using analogies and metaphors. It is different from vertical thinking, which is the conventional and linear way of following rules, facts, and logic.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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El pensamiento lateral es un proceso de pensamiento creativo consciente y sistemático que analiza los desafíos desde diferentes perspectivas, permitiendo la resolución de problemas a través de la introducción de técnicas de pensamiento específicas y no convencionales. El pensamiento lateral busca romper con los paradigmas de pensamientos tradicionales y permite la entrada de ideas que el razonamiento lógico descartaría automáticamente, ofreciendo un nuevo flujo de ideas innovadoras con el potencial de resolver problemas del mundo real.

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Penny Warnock ?

Content Marketing @ Contentoo ? I Contributor to The Drum I Grow Through Exceptional Content
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Lateral thinking is all about challenging assumptions. You want to ask yourself: What assumptions am I making about this situation? Are they necessary, valid, true? Are there contradictions? Lateral thinking is seeking out different perspectives on the same problem. It's about looking at things from different angles, or 'thinking outside the box'.

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Veronica Rosas

Multimedia Designer | Marketing, PR and Communications | Interdisciplinary Artist
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Lateral thinking is the secret sauce that can revolutionize your creative strategy! ???? By breaking free from linear thinking and exploring unconventional pathways, you open the door to limitless possibilities and groundbreaking ideas. ???? Embrace lateral thinking techniques like brainstorming, mind mapping, and role-playing to challenge assumptions and spark innovative solutions. ???? Encourage your team to think outside the box and explore diverse perspectives, turning obstacles into opportunities and constraints into catalysts for creativity. ??? With lateral thinking as your guiding star, your creative strategy will soar to new heights! ????

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Ramon Lofer

Empresário | Palestrante | Marketing Specialist | Especialista em Fashion Business e Tecnologia para Indústria da Moda
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Empregar o pensamento lateral em sua Estratégia Criativa é como ser um pirata navegando fora das rotas comerciais tradicionais, descobrindo tesouros em águas nunca antes exploradas. Essa abordagem permite que você rompa com o convencional, abrindo novos caminhos de pensamento que podem levar a solu??es inovadoras e revolucionárias. Comece questionando as premissas existentes e olhando para os problemas sob perspectivas diferentes. Use técnicas como a provoca??o deliberada ou a invers?o do problema para sacudir o pensamento padr?o e gerar ideias inesperadas.

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2 Why is lateral thinking important for creative strategy?

Creative strategy is the process of planning and executing effective and original communication campaigns that achieve specific goals. This process requires a combination of analytical and creative skills, as well as an understanding of the audience, the message, and the medium. Lateral thinking can help you improve your creative strategy by expanding your perspective, generating more and better ideas, overcoming mental blocks and biases, and testing and refining your ideas based on feedback and results. This will help you create campaigns that stand out and resonate with your audience.

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3 How to practice lateral thinking?

Lateral thinking and creative strategies can be enhanced through the use of various techniques and tools. For instance, randomly selecting a word from a book or dictionary to relate to your goal or problem can help stimulate the imagination and make unexpected connections. Additionally, the SCAMPER method - Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse - encourages challenging the status quo and sparking new ideas. Edward de Bono's Six Thinking Hats technique also encourages looking at a problem or goal from different perspectives by wearing colored hats that represent different modes of thinking. Finally, provocation is a technique involving making an absurd or contradictory statement that provokes a reaction or response; for example, asking 'What if we did the opposite of what we usually do?' can help break free of assumptions and norms while exploring new possibilities.

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4 How to apply lateral thinking to your creative strategy?

Once you have used lateral thinking techniques to generate ideas, you can apply them to your creative strategy by defining your problem or goal, selecting the most promising ideas, developing them into concrete actionable plans, evaluating their effectiveness and results, and improving them based on the feedback and data collected. To do this, you should consider criteria such as relevance, originality, feasibility, and impact when selecting ideas. Additionally, tools such as sketches, storyboards, prototypes, or mock-ups can help visualize and communicate your ideas. Furthermore, methods such as surveys, interviews, experiments, or analytics and tools such as SWOT analysis, PEST analysis, or Porter's five forces can be used to collect feedback and analyze external and internal factors that affect your ideas. Finally, lateral thinking techniques can be used again to generate more or better ideas.

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Deb Paladino

Hybrid Creative | Performance Creative Strategist | Digital Marketer | Communication Strategist
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To infuse creative strategies with lateral thinking, we mush shake up usual thought patterns. Techniques like Random Input and Analogies can inject fresh perspectives into your brainstorming sessions. With Random Input, grabbing an unrelated word or image can spur connections you've never considered, while Analogies allow you to draw parallels that illuminate new pathways to innovative solutions. Mind Mapping, Reverse Thinking and Challenging Assumptions are some go-to moves for breaking down barriers. It's a matter of challenging our creative process with lateral thinking techniques, to push boundaries and ensure strategies are as dynamic and impactful as they can be.

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5 How to cultivate a lateral thinking mindset?

Lateral thinking is not only a skill, but also a mindset. It is a way of viewing the world with curiosity, openness, and flexibility. To cultivate this kind of mindset, you can seek inspiration from different sources and domains, ask questions and challenge assumptions, experiment and learn from failures, collaborate and learn from others, and have fun while doing so. This approach can revolutionize your creative strategy by enabling you to generate more and better ideas, solve problems more effectively, and create more value and impact. By practicing lateral thinking techniques, applying them to your creative strategy, and cultivating a lateral thinking mindset, you can unlock your creativity and innovation potential.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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En mi opinión, adoptar el pensamiento lateral como parte de tu proceso creativo puede revolucionar tu estrategia al generar ideas innovadoras, explorar perspectivas únicas, resolver problemas de manera ingeniosa, fomentar la flexibilidad mental y estimular la creatividad en equipo. Esto te permite desarrollar enfoques creativos más efectivos y diferenciados.

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★Carlos Soler García

Financiando y desarrollando iniciativas con propósito e impacto positivo | Banca ética y sostenible | Financiación producción audiovisual y Cine, Educación y Ocio y NBS| Certificación MIFID II y LCCI ??
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El pensamiento lateral es una herramienta poderosa para revolucionar tu estrategia creativa. Al fomentar el pensamiento lateral, puedes romper patrones de pensamiento convencionales y encontrar soluciones innovadoras a los desafíos creativos. Al explorar diferentes perspectivas, cuestionar suposiciones y buscar conexiones inesperadas, puedes generar ideas frescas y originales que pueden llevar tu trabajo creativo a un nivel completamente nuevo. El pensamiento lateral te permite pensar de manera no lineal y abordar problemas desde ángulos inusuales, lo que puede conducir a resultados sorprendentes y únicos en tus proyectos creativos.

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How can lateral thinking revolutionize your Creative Strategy?

1

2

3

4

5

6

1 What is lateral thinking?

2 Why is lateral thinking important for creative strategy?

3 How to practice lateral thinking?

4 How to apply lateral thinking to your creative strategy?

5 How to cultivate a lateral thinking mindset?

6 Here’s what else to consider

Creative Strategy

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How can lateral thinking revolutionize your Creative Strategy?

1

2

3

4

5

6

1 What is lateral thinking?

2 Why is lateral thinking important for creative strategy?

3 How to practice lateral thinking?

4 How to apply lateral thinking to your creative strategy?

5 How to cultivate a lateral thinking mindset?

6 Here’s what else to consider

Creative Strategy

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