How can keyword research improve your meta tags?
Meta tags are snippets of HTML code that tell search engines what your web page is about. They are not visible to visitors, but they can affect how your page ranks and how it appears in the search results. To optimize your meta tags, you need to do some keyword research and find out what words and phrases your target audience is using to search for your topic. In this article, you will learn how keyword research can improve your meta tags in four ways.
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Relevant keywords in title tags:Including your main and secondary keywords in the title tag makes your content more discoverable. This ensures your page aligns with user search intent, increasing click-through rates.### *Keyword variations in meta descriptions:Use primary keywords and synonyms in your meta description to clearly convey your page's content. This not only informs Google but also attracts potential readers by matching their search queries.