How can golf courses use brand ambassadors to build brand awareness?

1 Benefits of brand ambassadors

Engaging with brand ambassadors can offer golf courses a range of benefits, from enhancing their reputation and credibility to expanding their reach and exposure. Through brand ambassadors, golf courses can create authentic and engaging content that showcases their features, benefits, and values. Additionally, brand ambassadors can provide feedback and insights that can help the golf course improve its offerings, customer service, and operations. Ultimately, these relationships can build long-term loyalty with both the brand ambassadors and their fans, who can become repeat customers and advocates.

2 How to find brand ambassadors

Finding the right brand ambassadors for a golf course can be a challenging task, requiring careful research, planning, and communication. To start, you should identify the target audience and the goals of the program. Consider the unique selling points and core values of the golf course, and how they align with the target audience and goals. Next, search for potential brand ambassadors who have a relevant and sizable following, a genuine interest and passion for golf, a positive and professional reputation, and a compatible personality and style with the golf course. You can find them on social media platforms, online communities, industry events, or through referrals. Finally, contact them to explain why they would be a good fit for the golf course, what are the benefits and expectations of the program, and how they can collaborate and communicate with the golf course. Be clear, respectful, and transparent in your pitch.

3 How to work with brand ambassadors

When working with brand ambassadors, ongoing communication, support, and evaluation are key. To ensure success, provide them with training and resources such as guidelines, tools, and materials to create and share content. Encourage them to be creative and authentic with their voice and style. Show appreciation and gratitude by offering incentives like discounts or invitations to events. Monitor their performance by tracking analytics, surveys, or reviews, and ask for feedback from both the ambassadors and their followers. Lastly, reward and recognize the brand ambassadors for their efforts and contributions.

4 Examples of brand ambassadors

To illustrate how golf courses can use brand ambassadors, here are some successful cases. For example, the PGA Tour has a network of professional golfers, such as Tiger Woods, Rory McIlroy, and Justin Thomas, who represent and promote the PGA Tour and its events. Pinehurst Resort in North Carolina has a team of golf influencers, such as Paige Spiranac, Erik Anders Lang, and Ashley Mayo, who create content about their experiences at Pinehurst. Topgolf has a group of celebrities, such as Stephen Curry, J.J. Watt, and Niall Horan, who participate and host events at Topgolf. Brand ambassadors can be a valuable asset for golf courses that want to build brand awareness and grow their customer base. By finding the right people who share their passion for golf, golf courses can create an engaged community that supports and advocates for their brand.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?