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How can franchisors support retail sales growth?

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Franchising is a popular business model that allows entrepreneurs to operate under an established brand and benefit from a proven system and support. However, franchising also comes with challenges, especially in the competitive and dynamic retail sector. How can franchisors support retail sales growth among their franchisees and ensure their network's success? Here are some tips and best practices to consider.

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A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader |…
Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 14 years of Industry experience | Thought Leader | D2C Startup…
Ahmed Rashed

?? 40M+ impression | 41K+ Global Followers | Believer in Individuals with?a?Vision??? | Futurist | Tech Visionary | #1…

1 Provide ongoing training

One of the key advantages of franchising is the access to training and development opportunities that franchisors offer to their franchisees and their staff. Training is not only essential for ensuring quality and consistency, but also for enhancing skills, knowledge, and confidence. Franchisors should provide ongoing training on topics such as product knowledge, customer service, sales techniques, marketing, merchandising, and technology. Training can be delivered through various methods, such as online courses, webinars, workshops, manuals, videos, or coaching.

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A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader | Marketing Analytics Expert
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Continuous training, in my opinion, frequently undervalues the nuanced nature of the local market. While standardization is important in the franchising industry, giving franchisees the freedom to adjust to their unique market conditions can boost client happiness and loyalty.

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Ahmed Rashed

?? 40M+ impression | 41K+ Global Followers | Believer in Individuals with?a?Vision??? | Futurist | Tech Visionary | #1 Qatar Favikon LinkedIn | ?? Innovation Enthusiast
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Franchisors play a crucial role in supporting retail sales growth within their franchise network. By leveraging strategies informed by AI insights and the collective wisdom of the LinkedIn community, franchisors can create an environment that fosters sales success. Offer comprehensive training programs that cover sales techniques, product knowledge, and customer service skills. This ensures franchisees and their staff are well-equipped to drive sales and enhance customer experiences. A franchisor in the food industry developed an online training portal featuring interactive modules on upselling and customer engagement, leading to noticeable improvements in sales across multiple locations.

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Omer Seyfeddin Sener

Co-Founder & Managing Partner | o2o Beauty | UCLA | Panorama Professional | Partner in Crime |
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Training Programs ??: Offer comprehensive training for franchisees and their staff on sales techniques, product knowledge, and customer service. Marketing Support ??: Provide marketing materials and campaigns that can be localized, helping franchisees attract more customers. Technology and Tools

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Leandro Rampazzo

Founder e CEO na Godiva Propaganda | Ajudando grandes empresas e redes de franquias a crescerem!
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Em franchising é fundamental manter alguns padr?es mas ao mesmo tempo o franqueado precisa ter liberdade para adaptar a comunica??o a sua micro regi?o. Dessa forma ele construirá uma rela??o genuína com o público regional.

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2 Encourage collaboration

Another way to support retail sales growth is to foster a culture of collaboration and communication among the franchise network. Franchisors can facilitate this by creating platforms and forums where franchisees can share best practices, feedback, ideas, and challenges. Franchisors can also organize regular meetings, events, and conferences where franchisees can network, learn, and celebrate achievements. Collaboration can help franchisees leverage the collective wisdom and experience of the network, as well as create a sense of community and loyalty.

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Ahmed Rashed

?? 40M+ impression | 41K+ Global Followers | Believer in Individuals with?a?Vision??? | Futurist | Tech Visionary | #1 Qatar Favikon LinkedIn | ?? Innovation Enthusiast
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Foster a culture of collaboration among franchisees by setting up platforms for sharing best practices, successes, and learnings. This can include regular meetings, forums, or digital platforms. Practical Insight: A retail clothing franchise established a monthly video conference where franchisees share their most successful sales strategies and discuss challenges, creating a supportive community atmosphere.

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3 Offer incentives and recognition

Franchisors can also motivate and reward their franchisees for achieving or exceeding their sales goals by offering incentives and recognition programs. Incentives can be monetary or non-monetary, such as bonuses, discounts, prizes, trips, or exclusive opportunities. Recognition can be formal or informal, such as certificates, trophies, newsletters, social media posts, or personal messages. Incentives and recognition can help franchisees feel valued and appreciated, as well as inspire them to perform better and strive for excellence.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 14 years of Industry experience | Thought Leader | D2C Startup Enthusiast | Storyteller | Ex-founder at Marketing Bloggers | Ex-Nokia
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1. Offer financial incentives: Provide monetary rewards like bonuses or discounts for franchisees achieving or surpassing sales goals. 2. Non-monetary incentives: Consider non-cash rewards such as prizes, trips, or exclusive opportunities to motivate franchisees. 3. Recognition programs: Establish formal or informal recognition through certificates, trophies, newsletters, social media, or personal messages. 4. Foster a sense of value: Ensure franchisees feel valued and appreciated for their efforts in achieving sales goals. 5. Inspire excellence: Motivate franchisees to perform better and strive for excellence through a combination of incentives and recognition.

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4 Provide feedback and support

Franchisors should also monitor and evaluate the performance of their franchisees and provide them with constructive feedback and support. Feedback can help franchisees identify their strengths and weaknesses, as well as areas for improvement and growth. Support can include providing guidance, advice, resources, tools, or assistance to help franchisees overcome challenges, solve problems, or implement changes. Feedback and support can help franchisees improve their operations, customer satisfaction, and profitability.

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5 Innovate and adapt

Finally, franchisors should support retail sales growth by being innovative and adaptive to the changing needs and preferences of the market. Franchisors should conduct regular research and analysis to identify new trends, opportunities, and threats in the retail sector. Franchisors should also update and improve their products, services, systems, processes, and strategies to meet the expectations and demands of their customers. Franchisors should also involve their franchisees in the innovation and adaptation process, by seeking their input, feedback, and suggestions.

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Xiomara Overman- Firma, ISO CMC Certified

Business Strategist | Franchise Consultant | Export Strategist | SUM| Parque Tec Partner | Investment Advisor | Business Advisor | Agile HRM | Recognised Practitioner ISO 20700:2019
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La franquicia tiene que tener la posibilidad de adaptarse con la nueva tecnología y capacitaciónes para los franquiciados. Los cambios en la estructura organizacional tiene que ser adaptados con las metricas y la capacidad de poder anticipar los cambios económicos en la región y en el país

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can franchisors support retail sales growth?

1

2

3

4

5

6

1 Provide ongoing training

2 Encourage collaboration

3 Offer incentives and recognition

4 Provide feedback and support

5 Innovate and adapt

6 Here’s what else to consider

Retail Sales

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How can franchisors support retail sales growth?

1

2

3

4

5

6

1 Provide ongoing training

2 Encourage collaboration

3 Offer incentives and recognition

4 Provide feedback and support

5 Innovate and adapt

6 Here’s what else to consider

Retail Sales

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