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How can food service staff become experts in the products they sell?

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If you work in food service, you know how important it is to sell your products with confidence and enthusiasm. But how can you become an expert in the products you offer, especially if you have a large and diverse menu? In this article, we will share some tips and strategies to help you learn more about the ingredients, processes, and benefits of the food you serve, and how to communicate them effectively to your customers.

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Devesh S Rastogi

Managing Partner at ADR Ventures leading project management and strategy.

1 Know your sources

One of the first steps to becoming an expert in your products is to know where they come from and how they are made. This means learning about the suppliers, farmers, and manufacturers that provide the raw materials, as well as the methods and standards they use to ensure quality and safety. You can ask your manager, chef, or distributor for more information, or do your own research online or in books. Knowing your sources will help you appreciate the value and uniqueness of your products, and also answer any questions or concerns your customers may have.

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Karoline Lamer

Strategic Alliance Manager
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Comprehensive training that includes taste, touch, feel and comparison is the best way to educate service staff. They need to understand the difference between "bad" and "good" by experiencing it first-hand. Showing them a burn or poorly plated version is a good way of what not to serve. Roll-playing in the pre-service standup meeting is a great way for servers to take ownership and develop their senses of taste, smell and visual appeal. Peer review is often stronger than that of a manager.

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Daya De Silva

Executive Chef
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Food service staff can become experts in the products they sell by ? Memorize menu items, ingredients, and preparation methods to provide accurate information and recommendations to customers ? Attend courses offered by suppliers or industry organizations to learn about product origins, ingredients, and production methods ? Regularly taste and sample the products to understand their flavor profiles and quality. ? Stay updated on industry trends, ingredients, and production methods through reading relevant literature and online resources ? Pay attention to customer feedback to understand preferences and areas for improvement Seek feedback from customers and colleagues to refine product knowledge and enhance service quality.

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2 Taste and compare

Another way to become an expert in your products is to taste and compare them yourself. This will help you develop your palate, identify the flavors and textures, and understand the differences and similarities between different options. You can also learn how to pair your products with other foods and beverages, and how to recommend them based on your customers' preferences and needs. You can taste and compare your products by sampling them regularly, joining or organizing tasting sessions with your colleagues, or taking notes and ratings.

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Graham Andrews

Taxi Driver at Amesbury Taxi's
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Know your products and the target market. Taste panels are away of your staff understanding the products and a philosophy of Wibit gets them to understand their tastes and consumers tastes. This then translates into changes needed to attract your target market. Price point is a consideration but most people will pay for quality and flavor.

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3 Follow the trends

A third way to become an expert in your products is to follow the trends and innovations in the food industry and your niche. This will help you stay updated on the latest developments, challenges, and opportunities, and also anticipate and respond to your customers' demands and expectations. You can follow the trends by reading magazines, blogs, newsletters, or social media posts, attending webinars, workshops, or events, or joining online forums or groups. Following the trends will help you showcase your products as relevant, competitive, and attractive.

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4 Educate yourself

A fourth way to become an expert in your products is to educate yourself on the nutritional, environmental, and social aspects of your products. This means learning about the health benefits, risks, and recommendations of your products, as well as their impact on the planet and the people involved in their production and consumption. You can educate yourself by taking courses, watching videos, listening to podcasts, or reading articles or reports. Educating yourself will help you promote your products as responsible, ethical, and beneficial.

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5 Share your knowledge

A fifth way to become an expert in your products is to share your knowledge with your customers and colleagues. This means communicating your products' features, advantages, and stories in a clear, engaging, and persuasive way. You can share your knowledge by using descriptive language, storytelling techniques, sensory cues, or comparisons. You can also ask for feedback, suggestions, or testimonials from your customers and colleagues, and use them to improve your products and service. Sharing your knowledge will help you build trust, loyalty, and satisfaction.

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Hatem El-Nagar

Top LinkedIn Voice | Food Safety & Hygiene Manager | MVSc in Food Safety | TQM | HACCP | Highfield Level 4 | ServSafe Certified | Lead Auditor (ISO 22000/9001) | Freelance Food Safety Auditor & Trainer | Mystery Shopper
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It is preferable that all members of staff within the company or branch take the same training. This way, everyone will be working from the same knowledge base, and the team will work collectively to retrieve information. Product knowledge training must also be consistent, engaging and customised. There is no point in re-using the same material twice or giving unnecessary information to those who do not need it. Once initial training has been completed, employees should be tested using fresh new content, and this content can be tailored later on to fit particular job roles.

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6 Keep learning

A sixth way to become an expert in your products is to keep learning and improving. This means seeking new information, experiences, and perspectives, and applying them to your products and service. You can keep learning by setting goals, tracking your progress, asking for advice, or seeking mentorship. You can also challenge yourself, try new things, or experiment with your products and service. Keeping learning will help you grow as a professional, and also as a person.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Devesh S Rastogi

Managing Partner at ADR Ventures leading project management and strategy.
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product knowledge and repeated training is what is a must . Passion for the products they sell is an added advantage. Creating repeated + ve influence would be great.

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How can food service staff become experts in the products they sell?

1

2

3

4

5

6

7

1 Know your sources

2 Taste and compare

3 Follow the trends

4 Educate yourself

5 Share your knowledge

6 Keep learning

7 Here’s what else to consider

Food Manufacturing

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How can food service staff become experts in the products they sell?

1

2

3

4

5

6

7

1 Know your sources

2 Taste and compare

3 Follow the trends

4 Educate yourself

5 Share your knowledge

6 Keep learning

7 Here’s what else to consider

Food Manufacturing

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