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How can the fashion industry reduce its carbon footprint?

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The fashion industry is one of the most polluting and wasteful sectors in the world, producing about 10% of global greenhouse gas emissions and consuming huge amounts of water, energy, and natural resources. However, there are many ways that fashion designers, brands, and consumers can reduce their environmental impact and contribute to a more sustainable and circular fashion system. In this article, we will explore some of the strategies and practices that can help the fashion industry lower its carbon footprint and create positive change.

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Matthew Miller

Creative / Design Director

1 Choose eco-friendly fabrics

One of the main sources of carbon emissions in the fashion industry is the production of synthetic fabrics, such as polyester, nylon, and acrylic, which are derived from fossil fuels and require a lot of energy and water to manufacture. These fabrics also shed microplastics when washed, which end up in the oceans and harm marine life. Therefore, choosing natural, organic, or recycled fabrics, such as cotton, linen, hemp, wool, silk, or Tencel, can significantly reduce the environmental impact of your clothing. These fabrics are biodegradable, renewable, and often have lower water and energy footprints than synthetic ones. You can also look for fabrics that have certifications, such as GOTS, Oeko-Tex, or BCI, that ensure they meet certain standards of environmental and social responsibility.

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Matthew Miller

Creative / Design Director
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To optimise sustainability in material development, significant investment in the exploration of novel methodologies for cultivating natural materials, particularly through the avenue of bioengineering fibers, is imperative.

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2 Design for durability and versatility

Another way to reduce the carbon footprint of the fashion industry is to design clothes that are durable, versatile, and timeless, rather than following short-lived trends and seasons. By creating garments that can last for years, that can be worn in different ways, and that can suit different occasions and styles, you can reduce the need for frequent purchases and replacements, and thus save resources and emissions. You can also design clothes that are easy to care for, repair, and alter, so that they can extend their lifespan and functionality. For example, you can use high-quality materials and stitches, avoid embellishments and prints that can fade or peel, and add features such as buttons, zippers, or drawstrings that can adjust the fit and shape of the garment.

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3 Adopt circular principles

The fashion industry is largely based on a linear model of production and consumption, where clothes are made, used, and discarded, generating a lot of waste and pollution. A more sustainable alternative is to adopt circular principles, where clothes are designed to be reused, recycled, or regenerated, and where waste is minimized and resources are optimized. This means that you can use recycled or upcycled materials in your designs, or incorporate elements that can be easily separated and recycled at the end of their life. You can also participate in initiatives such as clothing swaps, rental services, or take-back schemes, where you can exchange, borrow, or return clothes instead of buying new ones. This way, you can reduce the demand for new production and keep clothes in circulation for longer.

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Matthew Miller

Creative / Design Director
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It is essential to perceive waste as a pivotal and valuable resource within the supply chain, recognising its potential for processing and repurposing.

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4 Collaborate and communicate

Reducing the carbon footprint of the fashion industry is not something that can be done by one designer, brand, or consumer alone. It requires collaboration and communication among different stakeholders in the fashion value chain, from suppliers and manufacturers, to retailers and customers, to policymakers and activists. By working together, sharing information, and supporting each other, you can create more transparency, accountability, and innovation in the fashion system, and address the environmental and social challenges that it faces. You can also communicate your values, goals, and actions to your audience, and educate them about the impact of their choices and behaviors on the planet. By doing so, you can inspire and empower them to join you in your journey towards a more sustainable and low-carbon fashion industry.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Matthew Miller

Creative / Design Director
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We ought to consider the adoption of localised manufacturing and distribution channels that leverage renewable energy sources, thereby mitigating the carbon footprint associated with the product lifecycle.

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Achieng Migaya

Public Relations Assistant at Siaya County Assembly
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Reduction of carbon footprint would have a huge impact if looked at from overall supply chain. From manufacture to distribution to retail and consumer. As such, the entire SC key players must be conscious of the benefits of carbon footprint reduction. They must all incorporate measures towards the goal. I think this approach offers a more nuanced impact as opposed to single players.

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How can the fashion industry reduce its carbon footprint?

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1 Choose eco-friendly fabrics

2 Design for durability and versatility

3 Adopt circular principles

4 Collaborate and communicate

5 Here’s what else to consider

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