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How can Facebook's Custom Audiences feature improve your retargeting?

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Retargeting is a powerful way to reconnect with your prospects and customers who have shown interest in your products or services, but have not yet converted. By showing them relevant and personalized ads, you can remind them of the value you offer and nudge them towards taking action. However, retargeting can also be challenging, as you need to segment your audience based on their behavior, preferences, and stage in the buying journey. That's where Facebook's Custom Audiences feature can help you.

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1 What are Custom Audiences?

Custom Audiences are groups of people who have interacted with your business in some way, either online or offline. You can create Custom Audiences from your website visitors, app users, email subscribers, phone contacts, video viewers, or event attendees. You can also upload your own customer data or use data from third-party sources. Custom Audiences allow you to target your ads to specific segments of your audience, based on their actions, interests, and needs.

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Deden Fahrudin

Expand the business, increase revenue, and create long-term value. Demonstrate the ability to lead, attract, connect, and engage people; fostering a dynamic environment that inspires innovation and success.
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First, attention to details to the data you got. Group them by their actions, interest, and needs… Group them again by age.. Group them again by their income profile (if there is any).. Prepare to create a good copywriting according to details you’ve gathered.

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2 How to create Custom Audiences?

To create Custom Audiences, you need to access the Audiences section in your Facebook Ads Manager. There, you can choose from different sources to create your Custom Audiences, such as your website, your app, your customer list, your Facebook page, or your Instagram account. Depending on the source, you will need to install a Facebook pixel, a code snippet that tracks your website visitors, or use an SDK, a software kit that tracks your app users. You will also need to define the criteria for your Custom Audiences, such as the time frame, the events, the frequency, or the engagement level.

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3 How to use Custom Audiences for retargeting?

Once you have created your Custom Audiences, you can use them for retargeting campaigns. For example, you can retarget people who have visited your website but have not purchased anything, by showing them ads with a special offer or a testimonial. You can also retarget people who have added items to their cart but have not completed the checkout, by showing them ads with a reminder or a discount code. You can also retarget people who have purchased from you before, by showing them ads with cross-sell or upsell opportunities, or with loyalty rewards or referrals.

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Deden Fahrudin

Expand the business, increase revenue, and create long-term value. Demonstrate the ability to lead, attract, connect, and engage people; fostering a dynamic environment that inspires innovation and success.
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Be agile and pragmatic when you use this. Don’t stop connecting and engage to your custom audience accordingly to your best ability.

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4 How to optimize Custom Audiences for retargeting?

To optimize your Custom Audiences for retargeting, you need to monitor and measure their performance and make adjustments as needed. You can use the Facebook Insights tool to analyze the reach, impressions, clicks, conversions, and cost of your Custom Audiences. You can also use the Facebook Attribution tool to track the impact of your Custom Audiences on your sales funnel and your return on ad spend. You can also experiment with different ad formats, creatives, copy, and calls to action to see what works best for your Custom Audiences.

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Deden Fahrudin

Expand the business, increase revenue, and create long-term value. Demonstrate the ability to lead, attract, connect, and engage people; fostering a dynamic environment that inspires innovation and success.
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There’s no right way to optimize, there’s only learning and becoming better and better. Learn the menu well, learn from the facebook it self, learn from youtube and others, do the technical accordingly. Manage your expectations

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5 How to scale Custom Audiences for retargeting?

To scale your Custom Audiences for retargeting, you can use the Lookalike Audiences feature. Lookalike Audiences are groups of people who are similar to your Custom Audiences in terms of demographics, interests, and behavior. You can create Lookalike Audiences from any of your Custom Audiences, and specify the size and the location of your Lookalike Audiences. You can use Lookalike Audiences to expand your reach and find new prospects who are likely to be interested in your products or services.

Facebook's Custom Audiences feature is a great way to improve your retargeting and increase your conversions. By creating and using Custom Audiences, you can deliver more relevant and personalized ads to your audience, and build stronger relationships with them. You can also optimize and scale your Custom Audiences to maximize your results and grow your business.

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Deden Fahrudin

Expand the business, increase revenue, and create long-term value. Demonstrate the ability to lead, attract, connect, and engage people; fostering a dynamic environment that inspires innovation and success.
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Custom Audience delivery is not as easy at it seems, it helps, but it’s you who determined the success of the campaign. Set the tone - on which scale you are going to be. Based on the data you got at least 3months, build up, be agile and pragmatic.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Deden Fahrudin

Expand the business, increase revenue, and create long-term value. Demonstrate the ability to lead, attract, connect, and engage people; fostering a dynamic environment that inspires innovation and success.
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In my experience don’t rely on the platform it self. Learn from other platforms. Get the knowledge you want from others that have experienced and/or from others said on youtube, twitter, linkedin, etc. Don’t be satisfy just with one successful settings of campaign set, keep on evolving.

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How can Facebook's Custom Audiences feature improve your retargeting?

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1 What are Custom Audiences?

2 How to create Custom Audiences?

3 How to use Custom Audiences for retargeting?

4 How to optimize Custom Audiences for retargeting?

5 How to scale Custom Audiences for retargeting?

6 Here’s what else to consider

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How can Facebook's Custom Audiences feature improve your retargeting?

1

2

3

4

5

6

1 What are Custom Audiences?

2 How to create Custom Audiences?

3 How to use Custom Audiences for retargeting?

4 How to optimize Custom Audiences for retargeting?

5 How to scale Custom Audiences for retargeting?

6 Here’s what else to consider

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