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How can employees help generate positive publicity for your organization?

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Positive publicity can boost your organization's reputation, attract new customers, and increase employee engagement. But how can you generate positive publicity without spending a lot of money or time on marketing campaigns? The answer is simple: leverage the power of your employees. Your employees are your best ambassadors, and they can help spread the word about your organization's values, achievements, and impact. Here are some ways you can encourage and support your employees to help generate positive publicity for your organization.

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1 Share your story

One of the most effective ways to generate positive publicity is to share your organization's story with the world. Your story should highlight your mission, vision, goals, and values, as well as your challenges, successes, and social responsibility. Your story should also showcase your employees' contributions, experiences, and feedback. You can share your story through various channels, such as your website, blog, newsletter, social media, podcasts, videos, or media outlets. To make your story more authentic and engaging, invite your employees to participate in creating and sharing your content. For example, you can ask them to write testimonials, record interviews, post reviews, or share photos and videos of their work.

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Kelly Torres Betancurt

I help you to transform strategies and invisible stories into impactful narratives that inspire empathy, humility and action ?? Corporate Communication + Sustainability ?
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They need to have the tools, the channels and a clear corporate narrative to help the organization drive positive publicity. With the employees it all starts, they strengthen the reputation, with their stories, experiences, how they live within the company, how proud they are to belong to it. There are still many companies that inhibit their employees from driving positive publicity in social media (for example), this must be part of the transformation of the leaders. Employees are a company's best testimony to this.

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Jacquie Boer FPRINZ APR

Expert Reputation Management
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If the experience of working within your organisation matches the narrative you share externally then your employees will naturally be aligned with your story. It will come easily to them and they will powerfully articulate it in their own words. The key is that there is no gap between staff experience and external narrative. That’s where the real work needs to be done.

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TSHOLOFELO HOPE NTIDISANG

Public Relations Graduate, communication and marketing analyst. Media
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An employee plays a huge role in the Organisation when it comes to protecting the Organization both external and internal because they represent the Organisation. 1. They can protect the company by speaking positivity all the time.

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2 Celebrate your achievements

Another way to generate positive publicity is to celebrate your organization's achievements and milestones. Whether it is a new product launch, a customer satisfaction award, a revenue growth, or a social impact project, you should acknowledge and appreciate your achievements and the people behind them. You can celebrate your achievements by hosting events, sending announcements, giving rewards, or publishing case studies. You can also involve your employees in celebrating your achievements by asking them to share their stories, insights, or feedback on how they contributed to or benefited from your achievements. By celebrating your achievements, you can showcase your organization's value proposition, performance, and culture.

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Jake Ciccarelli

Founder @ Ciccarelli PR
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It’s important for PR pros running social accounts to make these announcements but also let their team members know to reshare! Resharing and engaging, especially on LinkedIn, will bring your post to a larger audience through each person’s network.

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Jeanne Meyer

Corporate Communications Leader | Board Member | Media & Tech | Thought Leadership | Public Company Communications
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Employees can be a powerful amplification engine for both planned external initiatives and sometimes, opportunisitc organic earned media coverage. It starts with a simple social tool kit, including language, visual assets and links to the official announcement or story. It's often most effectively initiated and then cascaded by senior leadership through middle managers and the rank and file. It can also be baked into OKRs in some external-facing roles. LinkedIn has tools that an also build in messaging to employees of the OG poster for high-performing posts.

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3 Engage with your community

A third way to generate positive publicity is to engage with your community. Your community includes your customers, partners, suppliers, competitors, industry associations, media, and the general public. You can engage with your community by providing useful information, offering solutions, soliciting feedback, answering questions, or joining conversations. You can also engage with your community by supporting causes, sponsoring events, volunteering, or donating. You can leverage your employees' expertise, network, and passion to engage with your community. For example, you can ask them to write articles, host webinars, speak at conferences, or represent your organization at community events.

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4 Build your reputation

A fourth way to generate positive publicity is to build your reputation as a trustworthy, credible, and reputable organization. Your reputation is based on how others perceive your organization's quality, reliability, and integrity. You can build your reputation by delivering on your promises, exceeding expectations, resolving issues, and adhering to ethical standards. You can also build your reputation by showcasing your credentials, certifications, awards, or endorsements. You can empower your employees to build your reputation by providing them with training, feedback, and recognition. You can also encourage them to act as your spokespersons, advocates, or influencers.

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5 Monitor and measure your results

A fifth way to generate positive publicity is to monitor and measure your results. You should track and analyze how your publicity efforts are affecting your organization's awareness, reputation, and growth. You should also evaluate how your publicity efforts are influencing your employees' satisfaction, loyalty, and productivity. You can monitor and measure your results by using various tools, such as surveys, analytics, reports, or testimonials. You can also involve your employees in monitoring and measuring your results by asking them to share their opinions, suggestions, or stories. By monitoring and measuring your results, you can identify your strengths, weaknesses, opportunities, and threats, and adjust your publicity strategy accordingly.

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6 Keep improving

A sixth way to generate positive publicity is to keep improving. You should always look for ways to enhance your organization's value, quality, and impact. You should also always look for ways to improve your employees' skills, knowledge, and motivation. You can keep improving by seeking feedback, learning from best practices, experimenting with new ideas, or adopting new technologies. You can also keep improving by fostering a culture of innovation, collaboration, and learning among your employees. By keeping improving, you can stay ahead of the competition, meet the changing needs of your customers and community, and generate positive publicity for your organization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rita Zonius??SCMP??

Communications Director I Executive Coach | Championing Gender Equality & Inclusive Leadership | Strategic Communication Management Professional? I Social Media & Digital Engagement I McKinsey & Company Alum ??
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Company brand ambassadors are not born overnight. Invest in social media capability building for your employees, to help them become confident voices supporting your organisation’s messages. Not only is this a benefit for your organisation; it helps individual employees develop and nurture their own personal brand and voice.

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Jacquie Boer FPRINZ APR

Expert Reputation Management
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The families and friends of your employees are also a powerful force. They are observing how their friend or family member is being treated. They are listening to the stories your employee is telling about the company they are working for. If they like what they hear and see they are hugely influential storytellers about your company. Edelman’s trust barometer tells us that the people we know are our most trusted sources of information. The network of people our staff know is a crucial and influential group.

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How can employees help generate positive publicity for your organization?

1

2

3

4

5

6

7

1 Share your story

2 Celebrate your achievements

3 Engage with your community

4 Build your reputation

5 Monitor and measure your results

6 Keep improving

7 Here’s what else to consider

Corporate Communications

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How can employees help generate positive publicity for your organization?

1

2

3

4

5

6

7

1 Share your story

2 Celebrate your achievements

3 Engage with your community

4 Build your reputation

5 Monitor and measure your results

6 Keep improving

7 Here’s what else to consider

Corporate Communications

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