How can email marketing encourage users to engage with your mobile app?

1 Why email marketing for mobile apps?

Email marketing is often thought to be exclusive to websites or e-commerce, but it can also be used to achieve various goals for your mobile app. For instance, you can use email marketing to increase downloads by promoting your app to potential users who have shown interest in your niche or industry. Additionally, you can use it to improve onboarding by sending welcome emails that guide new users through the app's features and benefits. You can also use email marketing to enhance retention by sending regular updates, tips, reminders, or rewards that keep users coming back to your app. Furthermore, you can use it to boost engagement by sending personalized emails that trigger users to perform specific actions. Finally, you can use email marketing to grow revenue by sending targeted emails that upsell or cross-sell your app's premium features, subscriptions, or in-app purchases.

2 How to build an email list for your mobile app?

Before you can start sending emails to your app users, you need to build an email list. To do this, you can ask for permission during the app registration process and explain the benefits of joining your email list. You could also offer an incentive or lead magnet that entices users to share their email address, such as a free trial, discount, bonus, or valuable resource. Furthermore, you could use a referral program that rewards users for inviting their contacts to download your app and opt-in to your email list. Additionally, integrating your app with other platforms or tools that collect email addresses can be beneficial; for example, social media, webinars, landing pages, or surveys.

3 How to segment your email list for your mobile app?

Segmentation is the process of dividing your email list into smaller groups based on specific criteria, such as behavior, preferences, demographics, or interests. This can help you send more relevant and personalized emails to your app users, leading to improved open rates, click-through rates, and conversions. To segment your email list for your mobile app, you can track how often, how long, and how deep users interact with your app and send them emails accordingly. Additionally, you can identify what users want to achieve with your app and send them emails that help them reach their goals. Furthermore, you can ask users to rate your app, leave a review, or answer a survey and send them emails based on their feedback. Finally, you can monitor what users buy or subscribe to in your app and send them emails that increase their lifetime value.

4 How to design your email campaigns for your mobile app?

Design is a critical element of email marketing for mobile apps. Your emails should be visually appealing, easy to read, and responsive on any device or screen size. To design effective email campaigns for your mobile app, keep the layout simple and clear, highlighting the main message and call to action. Include relevant, high-quality images and videos that demonstrate the features and benefits of your app. Additionally, use buttons and links that are easy to tap on mobile devices and make sure they are visible, contrasted, and aligned with your email's goal. Finally, use short subject lines and preheaders that capture your users' attention and curiosity while remaining relevant and personalized to the content of your email.

5 How to measure your email campaigns for your mobile app?

To optimize your email marketing strategy and improve your app's performance, you need to measure the data and metrics that reflect your email campaigns' effectiveness and impact. Consider tracking the open rate, which is the percentage of users who opened your email out of the total number of users who received it, as this indicates how well your subject line and preheader enticed your users. Additionally, keep an eye on the click-through rate, which is the percentage of users who clicked on a link or a button in your email out of the total number of users who opened it, as this shows how well your email's content and design motivated your users to take action. Moreover, measure the conversion rate, which is the percentage of users who completed a desired action after clicking on a link or a button in your email out of the total number of users who clicked on it; this indicates how well your email's goal and call to action aligned with your app's goal and value proposition. Lastly, track the unsubscribe rate, which is the percentage of users who unsubscribed from your email list out of the total number of users who received it; this reveals how well your email's frequency, relevance, and quality met your users' expectations and preferences.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?