How can design thinking help you manage a brand crisis?
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A brand crisis can happen to any business, big or small, at any time. It can be a result of a product failure, a customer complaint, a negative review, a social media backlash, or a competitor's attack. How you handle a brand crisis can make or break your reputation, trust, and loyalty with your customers and stakeholders. That's why you need to use design thinking to manage a brand crisis effectively and creatively. Design thinking is a human-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing. Here are some ways design thinking can help you manage a brand crisis.