How can design research improve your e-commerce platform?

By conducting research on user browsing and shopping behaviors, you can improve product discovery on your e-commerce platform. This may involve refining search algorithms, implementing personalized recommendations based on user preferences and past behavior, and enhancing filtering and sorting options to help users find products more efficiently

Integrate a diverse range of research methodologies, including interviews, surveys, observations, experiments, and analytics, to gain comprehensive insights into user needs and behaviors. By employing a holistic approach to design research, we can uncover nuanced insights and identify both evident and latent opportunities for innovation within our e-commerce platform.

é importante come?armos bem alinhados que essa necessidade de pesquisa e análise deve ocorrer constantemente, afinal, uma experiência mal qualificada, falha na navega??o, falta de CTA, falta de compreens?o do conteúdo, entre milhares de outros problemas comuns problemas no processo de desenvolvimento de um design que busca a entrega do CRO, impactam diretamente nos resultados da loja online, cada movimento, cada análise, tem um poder gigante de mover a agulha, garantindo um crescimento significativo de vendas. Existem diversas formas de desenvolver esse processo contínuo de UX, UI, SEO e CRO, mas o mais importante é garantir que você esteja ciente das estratégias acima.

Design research unveils the invisible - the unmet needs, pains, and desires that lurk beneath conscious awareness. It's a human-centric alchemy that transmutes observations into insights, reshaping the ordinary into the extraordinary. Like a torch in the darkness, it illuminates paths to solutions that transcend expectations.

Research is the foundation that helps deliver against your thesis. Scientific method baby! If you don't do the work to prove your hypothesis then you aren't going to win. Additionally there is a fine balance between research and just starting execution and continuously improving (Kaizen methodology, look it up). Example: Iphone 1 - 14. They didn't wait to get the iphone 14 design. They improved the product over time. Those pesky software updates don't just happen for nothing. They happen because they learned from their customers and consumers what needed improvement. Do the research, get started, fail fast. DM me to continue the convo.

Prioritize user needs and preferences by leveraging design research to inform the development of our e-commerce platform. By centering our design decisions around user expectations and requirements, we can create a more intuitive and satisfying user experience that aligns with both customer expectations and our business objectives and values.

Design research can uncover user preferences, pain points, and behaviors, informing UI/UX improvements for a more intuitive e-commerce platform. It ensures alignment between user needs and platform features, enhancing user satisfaction, engagement, and ultimately, conversion rates. By understanding user behaviors and preferences, design research enables iterative improvements that lead to a more effective and competitive e-commerce platform.

Design research is a MUST for a lot of reasons: - you can gain a deep understanding of your target audience - you can identify areas of friction and usability issues within your e-commerce platform - you can uncover which features or services resonate most with your target audience - through usability testing and user feedback you can identify what influences conversions on your e-commerce platform - all collected data will help you create more personalized user experience on your platform

Integrate design research seamlessly into the product development lifecycle, employing a cyclical approach consisting of four key stages: discover, define, develop, and deliver.

Design research can identify user needs, preferences, and pain points, guiding improvements in navigation, layout, and features for an optimized e-commerce platform. Conduct user interviews, surveys, and usability testing to gather insights, analyze data, and iterate on design solutions, ensuring a user-centric approach that enhances the overall user experience.

Speaking about design research, I highly recommend selecting the best tools that will help you go seamlessly through all stages. Those tools can be: - for communication: Slack, Zoom, Google Meets - for mindmapping: Miro, Figjam - for surveys and feedback: Google Forms, Maze, SurveyMonkey, and Typeform - for user interviews and usability testing: Hotjar, Crazy Egg, Looppanel, Lookback - for prototyping: Figma, Invision

Design research can refine user interface, functionality, and content, boosting usability and conversion rates on your e-commerce platform. Plan research objectives, select appropriate methods like user interviews, surveys, or heatmaps, and establish a timeline and budget to ensure comprehensive data collection and analysis, guiding informed design decisions.

Design research can enhance user experience by identifying pain points and preferences, leading to targeted improvements on your e-commerce platform. Present findings visually through reports, presentations, or interactive prototypes, highlighting key insights, recommendations, and their potential impact on user engagement and conversion rates. Encourage stakeholder participation and feedback to ensure alignment and support for proposed design enhancements.

Among various research methodologies, an initial round of desk-based research focusing on your competitors stands out as a particularly effective strategy. This isn't about creating a "me too" product; it's about understanding the ecosystem in which you operate. Your competitors may have unveiled innovations, features, or functionalities that have set new expectations among users i.e. what your e-commerce platform might be missing or what it could do better. Identify which features, functionalities, or user experience (UX) innovations are setting industry standards. This gives you a clear idea of the baseline expectations you should meet or exceed. Remember, the goal is not to copy but to understand, adapt, and innovate.