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How can critical thinking help you find speaking opportunities?

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If you want to build your professional network, share your expertise, and enhance your reputation, speaking opportunities are a great way to do so. But how do you find them? How do you pitch yourself as a speaker? How do you prepare for your presentation? The answer is: by using critical thinking skills. In this article, you will learn how critical thinking can help you find speaking opportunities that suit your goals, audience, and message.

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1 What is critical thinking?

Critical thinking is the ability to analyze, evaluate, and apply information in a logical and objective way. It involves asking questions, challenging assumptions, finding evidence, and making decisions based on reasoning and evidence. Critical thinking can help you improve your communication, problem-solving, and creativity skills, which are essential for any speaker.

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Caleb Rodrigues

Spoken English Trainer / IELTS Trainer / Business Communications Trainer
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Critical thinking basically means to step afar and look at your own thoughts in a critical way. It means that you need to analyse how your own thoughts are when you are not connected with them. A very good way to check the validity and the creativity of your ideas.

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Gloria Osuruaka, MD, FAPA

Board-Certified Adult & Forensic Psychiatrist | Mental Health Consultant | Healthcare Leader
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Critical thinking is to think holistically, looking at the big picture as a fabric of important details pieced together. Critical thinking essential in any work place environment because it enables you to anticipate problems and identify solutions for them in advance. For a speaker, critical thinking is necessary to develop a message that provides value for your audience while showcasing your ideas and expertise.

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Germán Franco Díaz

Management Representative at SynTech Research, Inc. Denmark
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Critical thinking involves reviewing the results of the application of decisions made and implementing change where possible.

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Eugene Stanley

Grants Manager and Nonprofit Consultant
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I agree with you all; critical thinking also requires high levels of observation of our surroundings and objective introspection. Often times I’ve been guilty of forgetting that critical thinking is a developed skill, and exposure is at the foundation of the development of this skill. Amazing public speakers have mastered the skill of critically thinking, and it’s a testament to both their experience, as well as their ability to apply lessons learned.

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2 How to use critical thinking to find speaking opportunities

Identifying your niche, target audience, and value proposition is a critical first step to finding speaking opportunities. To answer these questions, you must use research, analysis, and evaluation skills. Research involves gathering information about your niche, audience, and competitors from online sources, surveys, interviews, or social media. Analysis involves sorting and comparing the information using tools such as SWOT analysis, PEST analysis, Porter's five forces analysis, SMART goals, value proposition canvas, or elevator pitch. Evaluation involves judging the quality, credibility, and relevance of the information with criteria such as accuracy, clarity, consistency, reliability, and validity. Additionally, you can use peer review, feedback or testing to verify and improve your findings.

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Jimmy Woodard

Intrapreneur | Coach | Dad
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An easy way to get the ball rolling on this is to start by answering the question “What am I an expert in or what’s something that people come to me for advice?” That should unlock some ideas that you can then go validate in the market by figuring out who is looking for your expertise. Once you match your expertise with an audience that can gain value from it, you’re well on your way to finding your first speaking engagement!

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3 How to use critical thinking to pitch yourself as a speaker

Once you have identified your speaking opportunities, you need to persuade the organizers or hosts that you are the right person for the job. To do this, critical thinking skills are essential. Synthesizing your information into a coherent and compelling pitch is key, and storytelling, metaphors, or analogies can be used to connect with your audience. Additionally, you should tailor your pitch to the specific context of the event using strategies such as personalizing or customizing it to suit the needs of the organizers and hosts. Testimonials, referrals, or endorsements can also be used to boost credibility. Finally, communicating your pitch clearly and confidently is paramount; writing, speaking, or presenting are all skills that can help you deliver your pitch effectively. You can also use tools like email, phone, or video for convenience.

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4 How to use critical thinking to prepare for your presentation

After securing a speaking opportunity, you need to prepare for your presentation by using critical thinking skills. This includes planning, designing, and practicing. To plan, you can use models such as the 3Ps or 5Ws, and steps such as brainstorming and mind mapping. For designing, you can use principles such as contrast and alignment, and elements such as images or videos. For practicing, you can use methods such as recording or editing, and tips such as memorizing or warming up. Critical thinking is an essential skill for any speaker since it helps to find speaking opportunities that match your goals and message. Additionally, it helps to improve communication, problem-solving, and creativity skills.

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Germán Franco Díaz

Management Representative at SynTech Research, Inc. Denmark
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Presentations containing forward-looking statements, work-based current estimates, research at-hand projections and logical arguments without risks and uncertainties.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can critical thinking help you find speaking opportunities?

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1 What is critical thinking?

2 How to use critical thinking to find speaking opportunities

3 How to use critical thinking to pitch yourself as a speaker

4 How to use critical thinking to prepare for your presentation

5 Here’s what else to consider

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