How can copywriters stay current with new technologies?

Just follow this process to keep yourself sane 1. Pick the industry, let's take 'SEO' for this example 2. Search up the best newsletters on 'topic' on Linkedin, X, Google. In this case, I'd pick SEO Notebook, Ahrefs, and a couple more. 3. Sign up to them using [email protected]. for me, it would be '[email protected]' 4. go to your inbox, set up an email filter, create a label called 'topic' wherein you can receive all your newsletters 5. time box 30-60 minutes every 1/2 weeks and skim through all the newsletters. This will give you a gist, see patterns, emerging trends, etc.

Don't forget to read audiobooks! They're a great way to stay current. You can learn about the latest trends in AI, blockchain, quantum computing and more while doing other things like cooking, driving, or sleeping. (Yes, sleeping. Listening to audiobooks while I snooze gives me cool dreams about hacking the matrix and traveling to parallel universes!)

Networking & Social Networking! In the ever-evolving world of copywriting, networking and social networking are the secret ingredients to my creative brew. I was never a book reader (don't ever say this in interviews) but LinkedIn groups, following people like Martin Sawyers, Ads of the world, etc taught me everything I know today about the evolved ad world.

Engage in continuous learning through online courses, webinars, workshops, and seminars related to technology and its applications. Platforms like Coursera, Udemy, and LinkedIn Learning offer a variety of courses on emerging technologies. Follow influential figures, thought leaders, and influencers in the technology sector on social media platforms such as LinkedIn, and Medium. Their insights and analyses can provide valuable information and perspectives on the latest technological advancements. Experiment with new tools and software related to content creation, marketing, and communication.

To stay current in copywriting: Read Widely: Engage with blogs, podcasts, and social media for industry insights and creativity. Experiment: Try tools like Grammarly and Google Analytics for refined results. Continuous Learning: Enroll in courses to diversify your skills for various mediums. Online Communities: Join forums for peer insights and support. Challenge Yourself: Set goals and infuse creativity for fresh and engaging content.

Writers hate hearing this: words aren’t enough. You’ve read a thousand “how-tos” on copywriting, but have you watched a single tutorial on Photoshop? Have you explored a single training module on coding “Hello World?” Learn new things because you don’t have to be a pro, it just helps you better articulate with partners. You’ll be stronger as a T-shaped creative (deep skill paired with wide practice). Beyond skill, keep up with communities. Recently I was writing a banner campaign to run on Grindr. I downloaded the app. As a straight person it was WAY MORE than I was ready for, but I learned how to make my messaging hit. The app is gone and my brand voice is evolved.

Hands-on experience is invaluable. Experiment with new content creation and marketing tools, social media platforms, or AI-powered writing assistants. The more you explore, the better you'll understand their potential for enhancing your work.

Instead of fearing to embrace technology, copywriters should definitely stay on top of it and try out different tools that can streamline their work and help them deliver even better copy. No technology will ever replace human creativity, but it can definitely enhance it. The best way to learn which tools work best for you as a copywriter is by testing those tools yourself. Nothing can beat hands-on experience.

Try out not just writing-related tools and platforms but also video, design, and other ones to sharpen your writing. For example, I gave a shot to MidJourney and it immensely helped me improve my prompt writing skills to get the best out of AI. Then of course there are tools like ChatGPT which can help you brainstorm, edit, and craft really good writeups. The trick is to understand how the tool works, and that can only come with experimenting and playing around with it.

Experiment with a ton of new copywriting tools for free. Most offer free trials so there's no excuse. So, dive into new tools. Explore platforms. Stay ahead with tech. By exploring and integrating software like Grammarly or Ahrefs, not only can you refine your writing but also gain a deeper insight into your audience. Copy.ai and Jasper can help you test different messaging and angles. Loom can help you provide visual feedback. Google Analytics offers a goldmine of data about how your copy is performing. Remember, it's not just about writing; it's about evolving with the tech to deliver the best for your audience. So, stay curious. Experiment and embrace the tech out there. It's a game-changer for us humans!

The world of copywriting is evolving constantly. Take courses or attend workshops to learn new skills and techniques, such as SEO copywriting, data analysis, or voice search optimization. These skills will keep you competitive and relevant.

Now more than ever it’s important to keep up with your writing skills and the latest technology, whether you’re trying to stay ahead of AI or incorporate it into your daily work, develop more efficient frameworks to write more in less time, or promote your talents to a larger audience. Find the courses that work for you - but don’t get stuck in the “perpetual learning without implementation” cycle; apply “just in time” learning and take action immediately!

One other skill you may consider adding to your writing toolbox is by using imagery. Knowing where to source and use photographs and illustrations may give you a competitive advantage. They say a picture is worth a thousand words, why not include imagery as part of your content creation practice? It is a dynamic way to broaden your skill - and readership.

Of course, it′s always a good idea to stay updated with new tools, techniques and skills. When you do, you find your way in how to make them work for you.

My advice would be to stop learning about tech and start learning how to write great copy - no matter what the topic is. The risk of knowing too much about tech is that you become too 'teccy' yourself - using more jargon, and accepting a level of knowledge that lots of your readers won't have. So, you have a choice; become a great teccy writer, or become a great generalist copywriter. You decide.

Networking on LinkedIn is the best way to keep yourself updated. You learn new things and experiment them. That's a great opportunity to avail.

For me NetWorking is NetEarning This is indeed a very helpful way to learn and earn. Some of these communities and forums are doing excellent work.

Joining online communities and networks specific to copywriting and digital marketing can be a game-changer. These spaces are where professionals exchange insights, ask questions, and share their experiences. Engaging in such communities can provide invaluable support and knowledge.

Attend workshops, webinars, and read industry blogs to keep up with evolving technologies and trends. Personally I like to use LinkedIn to keep up with new trends in my industry.

Networking online is hugely underrated, with some to stay current. You can see the new trends being tested first-hand. Some may suit your business; others may not. For instance, LinkedIn is also a great way to test, adapt and learn.

There is a subreddit where there is a pool of writers who are willing to "roast" your copy. Just a way to set the bar high to create better content from the feedback of experienced writers.

The need to have fun and let your hair down shouldn't be underestimated. The moment you stop having fun, your creativity withers and your copy will start to suffer. It's also a step on the road towards burnout. Try to keep a side project, for your eyes only if necessary. It needn't even be writing, so long as it's fun, moderately relevant to your work, and stimulates your creativity.

?? Challenge yourself. Make it fun. Set goals. Run experiments. Test new waters. Push boundaries. ?? Add humor. Inject personality. Unleash creativity. Make your content vibrant. Memorable. ?? Embrace new tech. Play with it. Discover what it can do for your copy. Augmented reality. Virtual reality. AI. ???♀? Set small challenges. Achieve them. Set bigger challenges. Conquer them. Grow with every project. Every word written is a new level unlocked. ?? Engage audiences in new ways. Interactive content. Chatbots. Personalized experiences. Find joy in learning. Stay curious. A challenge mixed with fun is the fuel you need. Your growth in the tech-driven world can be a fun and profitable adventure.

Don't be afraid to step out of your comfort zone and take on challenging projects that incorporate new technologies. Learning by doing can be the most effective way to acquire new skills. Moreover, keep in mind that embracing technology should be fun and exciting, not daunting.

This is the most important way to stay current. If you no longer challenge yourself with what you do and the fun is missing, it will show in your copy. Personally, I always love to add a bit of humour or go for a strong opinion. Remember that you are your unique value point.

AI & the latest technologies are skyrocketing now, and there are many conferences taking place on the topic. I recommend doing your research and taking part in high-value events packed with knowledge. This way, you are getting 'filtered' information from the experts in the industry and can start implementing the knowledge right away.

Follow blogs, news websites, and newsletters related to marketing, content, and technology. Join copywriting or marketing associations to access resources, events, and networking opportunities which would help you remain current.

"By being on X (formerly Twitter) every single minute." That's how you stay updated with almost everything. Consider Reddit too.

Based on my personal experience, revisiting previously written pieces and using new technology to rewrite them can help in understanding and learning from one's own mistakes. I have gone back to articles that I published earlier and improved them by using tools like Grammarly or Chatgpt, which helped me identify where I could improve and optimize my writing.

The reality is that there aren't enough newsletters or blogs covering copywriting tools. I didn't even know Draftium existed before I actually got into conversion copywriting. The best way? Reach out to the best copywriters via LinkedIn DMs or respond to their newsletters. Ask them all the tools they use. '20 AI copy tools to speed up your process' lists are all blah until it's tried and tested by someone. Unconventional but it worked for me.