How can companies measure their social impact?

由人工智能和领英社区提供技术支持

Social impact is the positive or negative change that a company's actions or products create in society and the environment. Measuring social impact can help companies improve their performance, communicate their value, and attract investors and customers who care about social and environmental issues. But how can companies measure their social impact effectively and reliably? Here are some tips and tools to help you get started.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Define your goals

Before you can measure your social impact, you need to define what you want to achieve and why. What are the social and environmental problems that you are trying to solve or prevent? Who are the beneficiaries or stakeholders of your impact? How does your impact align with your mission, vision, and values? Setting clear and specific goals will help you focus your measurement efforts and avoid irrelevant or misleading indicators.

添加您的观点

Déborah De Mari

Apolitical's 100 Most Influential People in Gender Policy, Finalist MIT Solve 2020, Facebook Community Fellow, Social Entrepreneur, Gender Consultant, Girls Rights Activist
(已编辑)
举报内容
Ao definir objetivos de mensura??o de impacto um passo importante é dar clareza em sua estratégia na diferencia??o de a??es/projetos que geram impacto social de iniciativas que tem valor social. Para isso, é preciso compreender que o valor social se concentra nos benefícios de curto prazo que um negócio proporciona à sociedade, enquanto o impacto social analisa o resultado do impacto de longo prazo e sustentável que um negócio tem na sociedade e no meio ambiente. As duas frentes est?o interligadas, mas muitas vezes empresas concentram esfor?os em a??es que tem valor social, mas geram pouco impacto social.

已翻译

赞
Shanna Morgan

Director of Operations & Membership | New Jersey Public Charter Schools Association
举报内容
To really understand your org's social impact, talk with the people you aim to help and get their thoughts regularly. Look at both numbers and personal stories for a complete picture.

已翻译

赞

2 Choose your indicators

Indicators are the metrics or data points that you use to measure your progress towards your goals. They can be qualitative (such as stories, feedback, or satisfaction) or quantitative (such as numbers, percentages, or ratings). You should choose indicators that are relevant, measurable, reliable, and meaningful for your impact goals. You can use existing frameworks or standards, such as the Global Reporting Initiative (GRI), the Social Return on Investment (SROI), or the Impact Management Project (IMP), to guide your indicator selection.

添加您的观点

Kelli King-Jackson, ACC

Coach to Black women leading in white spaces who accomplish their goals with authenticity ?? Social change leader ?? Advisor to progressive funders committed to Black southern communities
举报内容
Social impact indicators can also include goals that those most impacted want to see as well. This requires organizations to have both community awareness and strong collaboration with local partners. In these instances, organizations can look for places of alignment when setting their indicators. By aligning indicators of success or change with communities, organizations demonstrate a level of engagement that goes beyond the interest of their brand.

已翻译

赞

3 Collect your data

Data collection is the process of gathering and recording the information that you need to measure your indicators. You can use various methods and sources to collect your data, such as surveys, interviews, observations, reports, or databases. You should plan your data collection carefully and ensure that you have enough resources, time, and expertise to do it well. You should also follow ethical and legal principles, such as consent, confidentiality, and accuracy, when collecting your data.

添加您的观点

4 Analyze your data

Data analysis is the process of interpreting and summarizing your data to draw conclusions and insights about your impact. You can use different tools and techniques to analyze your data, such as descriptive statistics, inferential statistics, or thematic analysis. You should use appropriate methods that suit your data type, indicator, and goal. You should also check the validity, reliability, and limitations of your data and analysis.

添加您的观点

5 Report your results

Reporting your results is the process of communicating your impact to your internal and external audiences, such as employees, customers, investors, or regulators. You can use various formats and channels to report your results, such as reports, dashboards, infographics, or stories. You should use clear, concise, and engaging language and visuals to convey your results. You should also be transparent, honest, and accountable for your results and acknowledge your challenges and areas for improvement.

添加您的观点

Maia Iva

Building a data-driven future for nonprofits | Innovating charity at Petners Berlin | Designing at NO BORDERS studio
举报内容
Instead of just presenting facts and figures, it's important to contextualize your data within a larger narrative. Share stories of the individuals or communities you've impacted. Connect the dots between your actions and the positive changes they've brought about. Human stories resonate with people far more effectively than raw statistics. If you're in the for-profit sector, the best way to learn impactful storytelling is from the non-profit sector.

已翻译

赞

6 Improve your impact

Improving your impact is the process of using your results to inform your decisions and actions to enhance your social and environmental performance. You can use various strategies and practices to improve your impact, such as setting targets, implementing changes, testing innovations, or collaborating with partners. You should monitor and evaluate your impact regularly and continuously learn from your results and feedback.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Mert Alt?nc?

Co-founder @ Human Driven Lab & @Kudra
举报内容
I think impact measurement should be as simple as possible. The beginners in impact measurement can start with two or three key indicators of social and environmental impact, then measure them. After measuring them, the company can report the results with simple tools. Traditional reports are one of them, but there are more simple ones such as infographics and casual videos. What most matter in impact measurement is the use of results in impact improvement.

已翻译

赞
Déborah De Mari

Apolitical's 100 Most Influential People in Gender Policy, Finalist MIT Solve 2020, Facebook Community Fellow, Social Entrepreneur, Gender Consultant, Girls Rights Activist
举报内容
Acredito que antes de mensurar, é necessário que a empresa ou organiza??o fa?a um exercício extenso sobre a mudan?a que deseja promover, para isso recomendo a utiliza??o do framework de teoria da mudan?a. Ele é uma maneira visual de contar a história de como você utiliza seus recursos, os emprega em atividades que, por sua vez, causam mudan?as significativas para as pessoas (ou para o planeta).

已翻译

赞
Senska Madgscherly O'Donnell, MBA ????

CEO @ Womenful Voice | Leadership and Women Empowerment
举报内容
Companies can measure their social impact by first understanding the community they aim to serve and collecting baseline data to have a narrative of the community's needs and challenges. Then, working closely with the community, companies can collaboratively define key performance indicators and measurement methods that align with the community's priorities. Involving community members in evaluating the program and regularly seeking their feedback ensures that the impact measurement process is inclusive and that it provides valuable insights into the program's effectiveness and relevance. This community-centered approach is key to truly understanding and improving social impact in the areas the company serves.

已翻译

赞

Social Impact

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

How can companies measure their social impact?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your indicators

3 Collect your data

4 Analyze your data

5 Report your results

6 Improve your impact

7 Here’s what else to consider

Social Impact

给文章评分

感谢您的反馈

更多Social Impact相关文章

更多相关阅读内容