How can companies align their mission with safety values?

First, companies need to treat safety as if it really was a value (unchanging, worth fighting for) and not just a priority (constantly changing to deal with immediate needs). Next, let the mission reflect that value by articulating how we are going to achieve our goals in a safe and efficient manner. Leaders talk about efficiency 40-60 times more than safety, and in so doing they let people know what is really important. The mission must be about safety and efficiency, not just one or the other.

In my views companies can align their mission with safety values by integrating safety as a core component of their organizational culture. This begins with establishing clear and comprehensive safety policies that reflect the company's commitment to employee well-being. Leadership should actively promote and prioritize safety through consistent communication and actions, emphasizing its importance in tandem with other objectives. Incorporating safety metrics into performance evaluations and recognizing safety achievements further underscores the alignment of mission and values. Regular training programs ensure that employees at all levels are well-versed in safety protocols, fostering a shared commitment to a secure work environment.

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Companies should introduce different scenarios of safety measures and also do more of modeling and sampling principle of Emergency Management training.

Beyond just leading by example, there is an action point of view that is often overlooked in my opinion. Leading by example doesn't just mean I will also do what I ask others to do. It also means I will actively participate. For example: We often ask front-line workers to share their observations and suggestions. However, we often hear that these ideas seem to fall into a black hole never to be seen again. If part of our mission is to listen it better also include action. Mission work is a two way street.